Everything Is Awesome, Even When It's Not, in Discover Card's Tie-In With The Lego Movie 2

It's the brand's first movie partnership

The Lego Movie franchise is very brand friendly—perhaps not surprisingly, given the movies have a brand in their very titles. 

Following the incredible Turkish Airlines safety video, The Lego Movie 2 has struck another brand partnership, as Discover Card has rolled out its own (more modest) creative campaign connected to the sequel, courtesy of The Martin Agency. 

The 30-second spot below, starring Wyldstyle, who misses her credit-card payment because she's tied up with the apocalyptic Duplo invasion of Bricksburg, is Discover Card's first partnership ever with a major motion picture. 

'Awesome' Late Payment Forgiveness | Discover It

The spot will run online and in theaters. The Lego Movie 2 opens Feb. 8.

"We wanted to go beyond the typical studio co-promotion, so by combining Discover's brand promise of treating their customers like they'd treat themselves and Lego's cultural relevance, we hope to bring powerful new energy to the campaign," says Kevin Ragland, creative director at The Martin Agency.

CREDITS
Client: Discover Card
Agency: The Martin Agency
Karen Costello, Chief Creative Officer
Jason Komulainen, Group Creative Director
Kevin Ragland, Creative Director
Brittany Tooker, Senior Art Director
Lassiter Stone, Senior Copywriter
Matt Wieringo, Senior Content Creator
Christian Leaf, Content Creator
Ben Eley, Senior Studio Artist
Amanda Patterson, Content Creator
Sydney Norton, Group Account Director
Elizabeth Jones, Account Director
Katy Holder, Account Supervisor
Cali Woolwine, Account Executive
Pamela Mahan, Executive Producer
Colleen Hopkins, Content Producer
Angela Leaf, Integrated Producer
Nicolette Steele, Content Producer
Lauren Embrey, Associate Strategist
Elizabeth Wilber Matthews, Senior Project Manager
Lindsay Marshall, Project Manager
Julie Lefton, Business Affairs Manager
Alice Isner, Senior Business Affairs Manager
Missy Walker, Financial Manager

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards.