Burger King is getting back into entertainment marketing through a partnership with Warner Brothers for Valentine's Day around the new Harley Quinn movie Birds of Prey—trying into the film's breakup plot line.
On Feb. 14, scorned lovers can bring a printed photo of their ex to Birds of Prey-themed "breakup boxes" at select Burger King restaurants in four major cities and get a free Whopper in return. (You can also bring in letters, stuffed animals or a specified piece of clothing to get the Burger.)
The offer is available at BK stores in New York (327 W. 42nd St.), San Francisco (35 Powell St.), Los Angeles (545 North Victory Blvd.) and Boston (150 Everett Avenue). It ties back to the film, in which Harley Quinn has broken up with the Joker.
In addition, starting Feb. 6, the NYC BK location will be turned into a "Burger Quinn" store, with everything rebranded from the windows and marque to the ordering queue and bathroom mirrors. BK also created an in-app Harley Quinn quiz. If you answer four out of five questions correctly, you can get a $3 Whopper.
BK's other recent forays into entertainment include sponsoring Stevenage Football Club in England mostly to get exposure in the FIFA 20 video game; and a partnership with Netflix's Stranger Things last year that included an Upside Down Whopper.