Burger King Is Making an Upside Down Whopper for Stranger Things

Partnership with Netflix and Coca-Cola

Some 75 brands have reportedly partnered with Netflix for the new season of Stranger Things. Among them is Burger King, which on Thursday announced the Upside Down Whopper—surely the most easy-to-produce specialty sandwich it's ever made. 

It's like any other Whopper, except the BK employee just flips it over. The burger will be available at 11 BK restaurants—in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles and New York. Those select restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins inspired by Stranger Things. 

The Upside Down Whopper will be available while supplies last, which presumably means while the packaging lasts, since they aren't likely to run out of regular Whoppers they can turn over. 

Here's a video for the promotion, which plays off the famous Stranger Things title sequence created by agency Imaginary Forces: 

Burger King | Upside Down Whopper
Stranger Things | Title Sequence [HD] | Netflix

Starting today through June 20, BK is also offering a "Hopper Meal" (a reference to David Harbour's character Jim Hopper) through DoorDash for $5 with free delivery on orders of $10 or more when using code STRANGER. The Hopper Meal is a Whopper sandwich, small drink and small fries—but also comes with access to exclusive Stranger Things content from Season 3. 

Finally, BK has also struck a partnership with Coca-Cola. Customers can use the BK app to scan a code on drink cups for a chance to win swag, food, cash, airline tickets, a car and a Stranger Things VIP Experience. There will be over 100,000 winners daily. (Coke also worked with Netflix to reintroduce New Coke as a Stranger Things stunt.) 

Season 3 of Stranger Things comes to Netflix on July 4. 

CREDITS

AGENCY: DAVID the Agency (Miami)
Spot: Upside Down Whopper
Client: Burger King
Managing Director, Global COO: Paulo Fogaça
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Senior Art Director: Aaron Willard
Senior Copywriter: Jaime Villalva
Art Director: Curtis Caja
Copywriter: Dan Flora
Director of Creative Services: Rhonda Mitchell
Creative Coordinator: Cristina Cornejo Ayala
Creative Resource Coordinator: Luisa Candido
Head of Global Production: Veronica Beach
Executive Producer: Carlos Torres
Producer: Ricardo Ceballos
Associate Producer: Brenda Osorno
Production Coordinator: Tomas Diego
Sr. Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador
Jr. Planner: Anastasia Lara
Head of Account Management: Carmen Rodriguez
Group Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Account Supervisor: Katie Heinerikson
Assistant Account Executive: Nneoma Chukwueke

CLIENT: Burger King
President, Burger King North America: Chris Finazzo
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado
Head of Global Marketing: Marcelo Pascoa
Lead Marketing Communications: Diego Suarez
Director, Marketing Communications: Nicole Alevizos
Manager, Advertising: Liza Keller
Social Media Digital Marketing, North America – Flavia Guetter
Sr Brand Manager, Global Marketing – Rogelio Magana

AGENCY: MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
SVP, Creative Director: Jon Ruby
SVP, Creative Director, Digital and Social: Dustin Johnson
Associate Creative Director: Cody Dummer
Associate Creative Director: Chris Cavalieri  
Art Director: Britney Drotleff
Copywriter: Vanessa deBeaumont
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
Director of Print Production: Aidan Finnan
Content Producers: Kate Kesselring, Kati Mennett
Animators: Andrew Lee, Jorge Noujaim, Ryan Dight
Editor: Adam DePalma
Senior Production Artist: Nat Novak
VP, Group Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
Sr. Social Media Strategist: Jimmy George
Sr. Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
Assistant Project Manager: Megan Ocampo
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Sr. Account Executive: Caroline Bailey
Account Executive: Leila Chee

PRODUCTION COMPANY: Woodshop
Director: Trevor Shepard
Executive Producer/UPM: Sam Swisher
Producer: Ursula Camack

EDITORIAL: Jane Studios
Creative Director: David Parker
Managing Partner: Nancy Nina Hwang
Executive Producer: Rich Rama
Head of Production: Ben Sposato
Lead Flame Artist: Tim Bird
Flame Artist: Jameson DeSantis
Designer/Animator: Laura Panella
Editor: Paul Plew

AUDIO: Beacon Street
Mixer: Amber Tisue
Mix Assistant: Aaron Cornacchio
Senior Mix Producer: Kate Vadnais

COLOR: Apache
Colorist: Steve Rodriguez and Quinn Alvarez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

PR AGENCY: Alison Brod Marketing + Communications
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella
Merchandising Agency: 500 Degrees Studio
Chief Creative Operations Officer: Shawn Brown
Chief Client Officer: Kim Hughes
Creative Director: Dave Klare
Associate Creative Director: Luis Ferrero
Account Director: Rodrigo Fernandez
National Merchandising Account Executive: Mary Williams

Profile picture for user Tim Nudd
Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

Museletter

Get Inspired

Sign up for the daily Museletter for the latest ad campaigns and the stories behind them.