Burger King Is Making an Upside Down Whopper for Stranger Things

Partnership with Netflix and Coca-Cola

Some 75 brands have reportedly partnered with Netflix for the new season of Stranger Things. Among them is Burger King, which on Thursday announced the Upside Down Whopper—surely the most easy-to-produce specialty sandwich it's ever made. 

It's like any other Whopper, except the BK employee just flips it over. The burger will be available at 11 BK restaurants—in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles and New York. Those select restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins inspired by Stranger Things. 

The Upside Down Whopper will be available while supplies last, which presumably means while the packaging lasts, since they aren't likely to run out of regular Whoppers they can turn over. 

Here's a video for the promotion, which plays off the famous Stranger Things title sequence created by agency Imaginary Forces: 

Burger King | Upside Down Whopper
Stranger Things | Title Sequence [HD] | Netflix

Starting today through June 20, BK is also offering a "Hopper Meal" (a reference to David Harbour's character Jim Hopper) through DoorDash for $5 with free delivery on orders of $10 or more when using code STRANGER. The Hopper Meal is a Whopper sandwich, small drink and small fries—but also comes with access to exclusive Stranger Things content from Season 3. 

Finally, BK has also struck a partnership with Coca-Cola. Customers can use the BK app to scan a code on drink cups for a chance to win swag, food, cash, airline tickets, a car and a Stranger Things VIP Experience. There will be over 100,000 winners daily. (Coke also worked with Netflix to reintroduce New Coke as a Stranger Things stunt.) 

Season 3 of Stranger Things comes to Netflix on July 4. 


AGENCY: DAVID the Agency (Miami)
Spot: Upside Down Whopper
Client: Burger King
Managing Director, Global COO: Paulo Fogaça
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CLIENT: Burger King
President, Burger King North America: Chris Finazzo
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado
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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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