Grand Clio Winners: Burger King's 'Moldy Whopper' by David, INGO and Publicis

The gloriously gross work tops four categories

Grand Clio: Creative Effectiveness
Grand Clio: Social Media
Grand Clio: Out of Home
Grand Clio: Print
Entrant: INGO Stockholm/David Miami/Publicis
Brand: Burger King
Campaign: "Moldy Whopper"

In terms of sheer haul of trophies, nothing could match Burger King's "Moldy Whopper" campaign at the 2020-2021 Clio Awards. The work, by David Miami, INGO Stockholm and Publicis Worldwide, won Grand Clios in four categories—Creative Effectiveness, Out of Home, Print and Social Media.

The campaign featured BK's iconic Whopper rotting through a period of 35 days, a simple, clear and remarkable bold message to the industry showing that BK's food has no preservatives. The work was credited with lifting sales by 14 percent, and was also talked about globally.

In the video above, hear more about the campaign from four key players: Pancho Cassis of David, Eduardo Marques and Jorg Riommi of Publicis, and Bjorn Stahl of INGO. And below, see the case study.

See more Creative Brief videos with the 2020-2021 Grand Clio winners. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. Previously, he was creative editor at Adweek.

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