Grand Clio Winners: Burger King's 'Moldy Whopper' by David, INGO and Publicis
In terms of sheer haul of trophies, nothing could match Burger King's "Moldy Whopper" campaign at the 2020-2021 Clio Awards. The work, by David Miami, INGO Stockholm and Publicis Worldwide, won Grand Clios in four categories—Creative Effectiveness, Out of Home, Print and Social Media.
The campaign featured BK's iconic Whopper rotting through a period of 35 days, a simple, clear and remarkable bold message to the industry showing that BK's food has no preservatives. The work was credited with lifting sales by 14 percent, and was also talked about globally.
In the video above, hear more about the campaign from four key players: Pancho Cassis of David, Eduardo Marques and Jorg Riommi of Publicis, and Bjorn Stahl of INGO. And below, see the case study.