A Growing MasterClass Prepares for a Summer of Learning

Our chat with CMO David Schriber

MasterClass, the streaming platform where anyone can learn from the world's best in a host of fields, found itself thriving during Covid—as many folks used the time at home to enrich themselves with online learning. In this episode of On Brand, we chat with MasterClass CMO David Schriber about the brand's "Today's the Day" campaign—as well as his own marketing origin story, a breakthrough project he worked on at Nike, his admiration for Disney+, and what's next for MasterClass this summer.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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