Krystal Hawkins Hooks on Authentic Multicultural Brand Strategy

#BlackTea Season 3, Episode 5

In her work as associate strategy director and multicultural practice lead, this week's guest, Krystal Hawkins Hooks, is patiently but diligently guiding brands toward more inclusive work. Hear about her patient approach to progress, whether it's zero-to-ten, or zero-to-two. Plus, she did it, y'all. She worked with Beyoncé. Find out what campaign Krystal worked on that we are all very jealous of.

Then, we exchange tea on what we learned about ourselves upon becoming a mom. We keep it real about the difficulty of that journey, and how to give yourself grace when operating at 100 percent is not possible. (Shout out to post-partum therapists.) Enjoy this candid, vulnerable, and insightful conversation.

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Michelle Lawrence
Michelle Lawrence is an associate creative director (art) and host of Black Tea.

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