Jazmin Griffith's Adventures as a Social Strategist and Influencer

Plus, looking to brands that authentically tap into culture

On today's episode of #BlackTea, we chat with Jazmin Griffith, director of social strategy at ICUC, about what led her to social strategy, and how a change in relationship status created a TikTok phenom. Jazmin shares her thoughts on the state of the industry in the social media landscape and how the emphasis on social due to the pandemic has revealed clear leaders in the category. Jazmin concludes by making a call for brands to be willing to work within cultural moments authentically, especially in the wake of the 2020 protests. Tap in!

Black Tea is a video series that exists to make the independent voices of our fellow Black adwomen louder in the industry. If you identify as a Black woman in advertising and you'd like to be interviewed, please fill out this self-submission form. For questions about the show, please get in touch. Note: We do not currently take interviewee nominations or recommendations from agencies or third parties.

Michelle Lawrence
Michelle Lawrence is an associate creative director (art) and host of Black Tea.

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