Comms Maven Pilaar Terry on Building an Agency

#BlackTea Season 3, Episode 7

You know about the brand, but do you know about the agency and diverse talent behind it? That's the mission of this week's #BlackTea guest.

Meet Pilaar Terry, the extremely passionate—even if initially reluctant—entrepreneur. As managing partner and COO of POV Agency, she aims to tell the stories of creative minds that don't always get the limelight and create space for "othered" voices.

Tune in to learn about her largely WOC team at POV. To use her words, "there is nothing that we don't get done." In our conversation, we discuss how you've been doing PR wrong, and often much too late in the creative process.

Plus, come learn about the difference between DEI and Cultural Intelligence and why you should be seeking both. And, bookworm alert! Pilaar shares her latest reads by Black authors, and even writes you a succinct book report. Enjoy!

See more episodes of Black Tea at

Michelle Lawrence
Michelle Lawrence is an associate creative director (art) and host of Black Tea.

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