M&M's Album Art Packs Recreate 4 Classic Covers

Bowie, Rosalía, Kacey Musgraves and H.E.R.

Here at Muse, we're all about brands and classic album covers. So naturally, we've often wondered how David Bowie's glam-pop epic Aladdin Sane would look if it featured Yellow M&M.

Not really. But now we know anyway, thanks to the candy brand's "Album Art Packs" from BBDO.

Along with Yellow's '70s flashback, the Green and Brown M&M's spoof/reimagine H.E.R.'s self-titled debut, Kacey Musgraves' Golden Hour and Rosalía's El Mal Querer.

Check out the project video below. (Alas, it's not a music video, unlike this tuneful M&M's outing of yore, and this one, too.)

M&M's Album Art

The campaign attempts to "harness the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging," says Sarah Long, North America CMO at M&M's parent Mars Wrigley.

Perhaps that's a stretch, but the brand cast a diverse net with its selections, mixing artists from different eras and genres, each known for breaking barriers and transcending cultural norms.

The limited-edition packs are available at MMS.com and select retailers nationwide. They arrive as M&M's spins a fresh groove for its mascots, focusing on positivity and personal expression. (Though for Green, perhaps, no boots = no yasstice.)


Client: M&M's, Mars Wrigley

VP, Marketing North America: Sarah Long
Sr. Director, Brands & Content: Marissa Beck
Sr. Brand Director: Allison Miazga-Bedrick
Brand Content & Communications Architect: Chris Brody Sr. Associate Brand Manager: Laurie Godfrey

Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars EVP, Global Executive Creative Director: Tim Bayne SVP, Senior Creative Director: Bart Mol
SVP, Creative Director: Pol Hoenderboom

Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
EVP, Group Executive Producer: Amy Wertheimer
Executive Producer: Becky Burkhard
Planning Director: Dexter Blumenthal
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
SVP, Senior Account Director: Ashley Gill
VP, Account Director: Rebecca Orlandi
Account Manager: Leah Baumgarten
SVP, Project Management Director: Mark Lester
Business Manager: Shelly Bloch

Animation/VFX: My Active Driveway (Steve Choo, Creative Director)

Animation: House Special
Audio: Heard City/Stefano Campello Music: Score a Score

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