M&M's Album Art Packs Recreate 4 Classic Covers
Here at Muse, we're all about brands and classic album covers. So naturally, we've often wondered how David Bowie's glam-pop epic Aladdin Sane would look if it featured Yellow M&M.
Not really. But now we know anyway, thanks to the candy brand's "Album Art Packs" from BBDO.
Along with Yellow's '70s flashback, the Green and Brown M&M's spoof/reimagine H.E.R.'s self-titled debut, Kacey Musgraves' Golden Hour and Rosalía's El Mal Querer.
Check out the project video below. (Alas, it's not a music video, unlike this tuneful M&M's outing of yore, and this one, too.)
The campaign attempts to "harness the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging," says Sarah Long, North America CMO at M&M's parent Mars Wrigley.
Perhaps that's a stretch, but the brand cast a diverse net with its selections, mixing artists from different eras and genres, each known for breaking barriers and transcending cultural norms.
The limited-edition packs are available at MMS.com and select retailers nationwide. They arrive as M&M's spins a fresh groove for its mascots, focusing on positivity and personal expression. (Though for Green, perhaps, no boots = no yasstice.)
Client: M&M's, Mars Wrigley
VP, Marketing North America: Sarah Long
Sr. Director, Brands & Content: Marissa Beck
Sr. Brand Director: Allison Miazga-Bedrick
Brand Content & Communications Architect: Chris Brody Sr. Associate Brand Manager: Laurie Godfrey
Creative Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars EVP, Global Executive Creative Director: Tim Bayne SVP, Senior Creative Director: Bart Mol
SVP, Creative Director: Pol Hoenderboom
Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
EVP, Group Executive Producer: Amy Wertheimer
Executive Producer: Becky Burkhard
Planning Director: Dexter Blumenthal
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
SVP, Senior Account Director: Ashley Gill
VP, Account Director: Rebecca Orlandi
Account Manager: Leah Baumgarten
SVP, Project Management Director: Mark Lester
Business Manager: Shelly Bloch
Animation/VFX: My Active Driveway (Steve Choo, Creative Director)
Animation: House Special
Audio: Heard City/Stefano Campello Music: Score a Score