TBWA\Paris has been making fun, innovating McDonald's campaigns for years, many of them celebrating the iconic nature of the products by minimizing the branding on them and just focusing on the food.
This latest billboard campaign goes a step further, illustrating people's craving for McDonald's by showing giant bite marks in the ads—which involved forging special metal frames for them.
Check out three executions here:
There's also this video, which includes some close-ups of the billboard frames:
As with many of agency's previous campaigns for the client, there are no words on the executions, and not even the McDonald's logo.
Advertiser Managers: Xavier Royaux, Anne Lainé, Clémence Arnaud, Clémentine Teissedre Dalou
Agency Managers: Marc Fraissinet, Margaux Wanin, Laura Poirier
Exectutive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Directors: Valentine Foulonneau & Paul Reyrolle
CEO: Maxime Boiron
Director of Production : Teva François
Chef Op: Noémie Gillot
Producer: Michael Benzakoun
TV Producer: Kenza Cheriti
Art Buyers: Carine Gallufo & Fériel Simon
Designer: Eddy Penot
Photographer / Director: Aurélien Chavaud @FMA le bureau
Photographer's Agent: Prune Pariente @FMA le bureau
1st Photographer Assistant: Grégoire Brigand
Lighting Assistant: Clément Brandely
Digital Operation: Hugo Lubin
Editing: The Abc