Postmates Becomes a Verb in Snappy Out-of-Home Ads From Mother

New agency, poppy new creative work

People have Googled things for decades, but does anyone Postmate stuff?

Postmates, the delivery service, turns its own name into a verb in a poppy new campaign from its new agency, Mother Los Angeles. A quick browse of Twitter suggests people do "Postmate" things—a verbal tic that Postmates clearly would love to go universal. 

Check out some of the new OOH work below: 

Noble People handle media planning and buying. The company said some of the executions are tailored to specific local insights, "right down to the street they appear on." 

"We often hear from our customers that the ability to Postmate whatever they want makes them feel like they've acquired a new superpower," Eric Edge, Postmates' svp of brand and communications, said in a statement. "With our creative partners at Mother L.A., we were able to take these unique consumer insights and pair them with our lifestyle brand to come up with an entirely new campaign that bridges food and technology while showcasing how Postmates has become a verb in pop culture." 

"Postmates is a category defining brand with a proven track record of great creativity," added Romain Naegelen, managing director of Mother L.A. "We have a shared belief in the power of creativity to transform a business which we can feel every day in our partnership with the Postmates team. We're honored to be a part of what I believe will be one of their most important phases of growth." 

Postmates previously used 180LA for its creative advertising. 180's work included a well-received OOH campaign themed "We get it." 

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards.