Geico's New Spot With John Stamos Will Have You in Stitches

Martin Agency, Full House star knit a winner

The Martin Agency's latest ad for Geico informs viewers that the insurance company is offering an extra 15 percent credit on car and motorcycle policies. That's 15 percent on top of what Geico could already customers.

"So what are you waiting for? John Stamos to knit you a scarf?" the voiceover asks.

Naturally, the Full (and Fuller) House actor shows up and makes with the needles:

Now, that yarn should keep viewers—wait for it—in stitches. (Good thing Jesse got out of quarantine.)

Stamos becomes the latest celeb to appear in Geico's "What Are You Waiting For?" ads following amusing turns by DJ Khaled and Idina Menzel:

"We wanted our celebs for these spots to be universally likable across different age groups," Martin group creative director Neel Williams tells Muse. "Fans have loved John Stamos for decades now. We also wanted celebs who maybe you haven't seen in a commercial before, like Idina Menzel or DJ Khaled. And perhaps we'll get to show an unexpected comedic side to their personalities. We heard that's a big reason they wanted to work with Geico."

All three stars, filmed remotely at home in recent months, deliver the funny. Suave Stamos, ever the method actor, improvised that chill knitting-needle spin/yarn-ball stab.

"He kept doing it for fun in between takes, and the director liked it and found a way to incorporate it into the spot," recalls Martin senior producer Brian Fox.

This particular Geico campaign ends in October, when that extra 15 percent credit expires. Of course, the client's been known to cast its beloved commercial characters in new situations from time to time, and even re-run classic spots. Perhaps Stamos will follow that pattern.

CREDITS

Client Credits:
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Creative Director, Marketing
Tom Perlozzo: Manager, Marketing 
Tim Ware: Supervisor I, Marketing 
Brighid Griffin: Program Lead I, Marketing
Olivia Ashby: Program Lead I, Marketing 
Domonique Shuler: Program Lead I, Marketing 
Rese Chorpening: Brand Team Planner, Marketing
Allison Eckert: Brand Team Planner, Marketing

Agency: The Martin Agency
Chief Creative Officer: Karen Costello
SVP Executive Creative Director: Jerry Hoak
SVP, Group Creative Director: Neel Williams
SVP, Creative Director:  Justin Harris
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus

SVP, Head of Integrated Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Brian Fox
Associate Producer: Elise Canup
Senior Business Affairs Supervisor: Suzanne Wieringo 
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox  
VP, Planning Director: Lauren Prociv
Strategic Planner: Lauren Embrey
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb 
Account Supervisor: Allie Waller
Account Executive: Juan Pelaez
Account Executive: Yoon Ko
Account Coordinator:  Justin West
Senior Project Manager: Stephanie Ashworth
Project Manager II: Heather Hartman

Production
Production Company: Hungry Man 
Director: Dan Opsal
Managing Partner: Kevin Byrne  
Managing Partner: Mino Jarjoura
Executive Producer:  Caleb Dewart / Dan Duffy  
Head of Production: Marian Harkness 
Producer: Rick Jarjoura
Production Supervisor: Yuki Wakano 

Editorial 
Editorial Company: Cut + Run
Editor: Frank Effron 
Associate Editor: Kelly Henson
Executive Producer: Amburr Farls 
Producer: Jared Thomas

Visual Effects and Finishing: 
VFX: Jogger 
Executive Producer: Diana Cheng

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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