Five Drinks Co. Seeks a Celebrity Buyer in Cheeky Campaign

B-listers need not apply

"Are you a celebrity? If not, skip this ad. But if you are, I have a message for you: I want you to buy Five Drinks Co."

Company founder and CEO Felipe Szpigel makes that pitch—and it's on the level, probably—in a cheeky campaign from GUT, soliciting famous buyers for the canned-cocktail brand:

Dear Celebrities, Buy Our Liquor Brand

"All your big celebrity buddies own a gin brand, tequila brand, a mezcal brand. But today you can become a partner in the fastest growing segment in the beverage space," Szpigel enthuses, inviting glitterati with deep pockets to cough up some coin.

He assures prospective investors that Five Drinks practically flies off the shelves, "which means you can keep using your acting talents for acting, rather than shameless self promotion of your liquor brand, like others."

Right about then, some dude with a blurred-out face flashes on screen:

That looks suspiciously like Ryan Reynolds' hair.

The spot closes by driving famous folks to this handy "Buy Our Company" form:

So, what inspired Five Drinks to reach for the stars?

"It was probably when we saw the 15th celebrity buy a tequila brand," explains GUT creative director Jeff Hodgson. "How many great tequilas can there really be for celebs to buy? Meanwhile, we work with Five Drinks, and they were ready to launch their first campaign. We felt that to compete with all those big names owning mezcals and gins, we had to even the playing field, even if it meant actually selling the company."

As for who should buy, "any of the famous Ryans, Chrises or Jennifers would be great, obviously," Szpigel says. "Our top requirements are creative and expressive people to take Five to the next level. With so many celebs already owning liquor brands, we're open to them too."

If Sacha Baron Cohen calls, however, we'd suggest hanging up. That guy's always trolling!

Along with the :60, Five Drinks will hunt for celebs in their natural habitat, with a digital truck and wild postings around Los Angeles. What's more, the brand invites all the little people to tag their favorite stars in the brand's Twitter and Instagram posts. The first fan to tag the celebrity who actually purchases the company will "a bonus check" for their efforts.

CREDITS

Client: FIVE DRINKS CO.
Felipe Szpigel: Founder and CEO  
Gustavo Sousa: Co-Founder and Creative Director  
Paula Soares: Head Of Brand and Consumer Connections  
Manuela Levy: Graphic Designer  

Agency of Record: GUT
Anselmo Ramos: Founder, CCO
Paulo Fogaça: COO, Partner
Ricardo Casal: ECD, Partner
Juan Javier Peña: ECD, Partner
Guido Fusetti: Head of Art
Eliana Ferrer: Creative Director
Jeff Hodgson: Creative Director
Leila Moussaoui: Associate Creative Director
Frank Garcia: Senior Copywriter
Giulia Magaldi: Senior Art Director
Cristina Cornejo Ayala: Creative Manager
Junia Parodi: Creative Manager
Carmen Rodriguez: Chief Client Officer, Partner
Monique Beauchamp Estrella: Account Director
Veronica Perez: Senior Account Executive
Renata Neumann: Head of Production
Alexandra Odriozola: Senior Producer
Solana Froment: Producer
Pablo Rosas: Director of Strategy
Will Ramos: Social Strategy Director

Production House + Post Production: nobrand
Carlos Berrizbeitia: Executive Producer
Yann Henric: Producer
Victor Rivera: Production assistant
Guido Raimondo: DOP
Christopher King: 1st AC
John Hollis: Streaming
Pablo Puccio: Teleprompter
Jay Shropshire: Gaffer
Bryant: Key Grip
Ralf Gonzalez: Swing
Bryant Tavarez: Art Director
Emmanuel Pimentel: Prop Master
Ariel Novo Curiel: Audio Mixer
Susana Betancourt: Make Up Artist

Pablo Colella: Editor

Animations: BOT  
Carlos Ibañez: Executive Producer
Niza Villacres: Executive Producer

Profile picture for user David Gianatasio
David Gianatasio
David Gianatasio is senior editor at Clio Awards.

Museletter

SUBSCRIBE

The best in creativity delivered to your inbox every morning.

ADVERTISING