Everything's OK Now: Planters Presents 'Ahhh, Nuts' Moments
A world with spokespeople hiding virtually everywhere—in ATMs, under canoes, atop vending machines—waiting to burst out at unexpected moments and boost brands?
Planters transports us to this marketing paradise in fresh, funny :15s breaking today via BBDO MW.
In the spots, life's annoying "Ah, nuts!" mishaps—such as gushing seltzer bottles and snagged fishing lines—morph into soothing, snacky scenarios. Peanuts, cashews and pecans serve as salty balms for the soul.
Everyone, with feeling: "Ahhh, Nuts."
"This is one of those truly sticky ideas,” says Brock Davis, agency CCO. “After seeing this campaign, when you walk into a room and see Planters nuts on a table, there's a good chance you're going to smile and say 'Ahhh, Nuts.'"
He's right. Society's totally brand obsessed and hyper-suggestible. I'm craving almonds already.
Srsly though, it's cute stuff from director Harold Einstein, who delivers the messages with his trademark self-aware, slightly surreal humor.
Turns out the star of the camping spot endured some "Ah, nuts!" moments on set:
"The canoe shot took a lot of coordination and skill from our actor, who had to nail his line while rolling from under the boat and keeping the product facing camera," recalls BBDO account supervisor Eric VanderVorste. "It took a few takes and a lot of physicality from our talent. Especially with that location being 10,000 feet above sea level," making exertion tougher than usual.
Along with TV, the campaign will pop across audio, digital and social channels.
CREDITS
Client: Hormel Foods Sales
Agency
President, CEO: Neil White
Chief Creative Officer: Brock Davis
VP, Director of Strategy: Casey Gilford
SVP, Group Account Director: Ali Siviter
Account Director: Matt Doscher
Account Supervisor: Eric VanderVorste
Creative Director: Eric Hansen
Associate Creative Director: David Valento
Art Director: Bill Lee, Jake Carlsrud
Design Director: Ian McAllister
Director of Project Management: Jamie McKnight
Senior Project Manager: Kearstin Richter
Executive Producer: Peter McLarnan
Flare Studios: David Holmdahl, Karen Hanson
Production Credits
Production Company: Dummy
Executive Producer: Michael Kanter
Director: Harold Einstein
Editorial: Arcade
Editor: Sean Larange
Color: Company 3
VFX & Finishing: The Mill
