Alexa Erupts With Answers About Pompeii in Amazon's Latest Epic

When not knowing stuff feels cataclysmic

Quick, what year was the ancient city of Pompeii destroyed? And what was the name of the volcano that vomited untold tons of lava to deep-fry all those Romans?

Some brainiacs probably know this stuff off the tops of their heads. The rest of us can turn to Alexa, as we discover in Droga5's latest effects-driven epic touting Amazon's voice assistant.

Amazon Alexa – Pompeii

Of course! The answers are 79 AD and Vesuvius! Must've slipped out minds for a second.

Alexa! Why are dads in commercials so slow? Just kidding. That dude knew exactly where to get the facts his daughter needed for her project, so it's cool. (Lucky for him, that Pompeiian spoke English! Alexa, what were the odds?)

For this latest installment of the campaign, Droga5 focused on home schooling, "a subject that is very real and relatable in these unprecedented times, and Alexa is on hand to help parents get through it," says Droga5 London executive creative director Shelley Smoler. "If you can put it in a sentence, there's a good chance Alexa can do it. Your voice has become a gateway to anything you desire."

Once again, Biscuit Filmworks director Andreas Nilson delivers a cheeky (and fittingly fiery!) mini-blockbuster, in the same over-the-top vein as past Alexa entries dealing with medieval battles and Amadeus-era operas.


Amazon Global Chief Creative Officer: Simon Morris
Amazon Executive Director of Global Creative: Jo Shoesmith
Amazon Group Creative Director: Colin Gaul
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler
Creative Director: Jonathan Thake
Creatives: Ethan Bennett, Liam Crerar
Joint Managing Director: Heather Cuss
Account Director: Max Levine
Head of Strategy: Damien Le Castrec
Agency Producer: Chris Watling, Peter Montgomery
Agency Assistant Producer: Manon Rees
Production Company: Biscuit
Director: Andreas Nilson
Executive Producer: Rupert Reynolds-Maclean
Producer: Jonathan Wang
DoP: Lasse Frank

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