2 Minutes With … Laura Correnti, Founder & CEO of Deep Blue

On sports as a universal language

Before founding Deep Blue Sports and Entertainment, Laura was the first partner at agency Giant Spoon, heading its media practice. She has led media across brands including GE, MassMutual, Synchrony Financial, Cole Haan, the New York Mets and more. Additionally, Laura served as a board advisor to N.J./N.Y. Gotham FC during their 2023 NWSL Championship season and co-founded Paisley Athletic FC, a pre-professional women's soccer team that plays in the USL W League. 

We spent two minutes with Laura to learn more about her background, her creative inspirations and recent work she's admired.

Laura, tell us …

Where you grew up, and where you live now.

New Jersey born and raised—with time spent in D.C. and Austin for school. Now, I'm back in the Tri-State. You can take the girl out of Jersey, but you can't take the Jersey out of the girl.

Your earliest sports memory.

Saturday mornings at the Gunnell Oval in Kearny, N.J. (affectionately known as "Soccertown USA"), playing co-ed recreational soccer for Kearny Electronics when I was 5 years old.

Your favorite sports team(s).

Any and all women's sports teams. But if I had to choose, I'm rooting for all hometown N.Y./N.J. teams.

Your favorite athlete(s).

Sheryl Swoopes

Your favorite sports show or podcast.

My future favorite has to be the Women's Sports Audio Network, which we've just announced with iHeartMedia. We're going to have year-round programming. This will include a daily pod and original shows from Emmy- and Peabody-award winning journalist Sarah Spain and WNBA legend Sheryl Swoopes.

Your favorite sports movie and/or video game.

It's a tie between A League of Their Own and Remember the Titans

A recent project you're proud of.

Launching Deep Blue Sports + Entertainment. Since the 2019 FIFA Women's World Cup Final, I've been on a journey to uncover the disconnect between growing consumer engagement in women's sports and the lack of resourcing, investment and visibility. It's been an incredible path that led to launching Deep Blue last December. We've built an incredible team that combines media, marketing and advertising practitioners alongside athletes. We ensure that brands get a first-person perspective when building their women's sports-focused strategies and messaging. 

Someone else's project that you admired recently.

I admire the entrepreneurs and executives building and investing in the development and growth of the women's sports industry. These include community and commerce-led collectives like Hoop York City and Playa Society; footwear brands like Moolah Kicks; bars like The Sports Bra; and athlete-founded content platforms such as Togethxr and RE-INC. I'm all in on founders creating the market needed to grow the industry.

Something coming up for your organization that you are excited about.

The Deep Blue Women's Sports House. In partnership with Axios, we've developed TN50, a thought leadership series (which included our annual Business of Women's Sports Summit, as well as future events at the Paris Olympics) alongside an editorial platform to discuss the dollars and decisions required to drive the next 50 years in women's sports. This year's sellout summit included Megan Rapinoe, Aliyah Boston and Gabby Thomas. Highlights are available on our Instagram.

What sports can do that nothing else can.

Sports is a universal language that has the power to unite and connect us over our shared passion for games, teams and athletes. Nothing brings people together like a supporters' chant, a come-from-behind victory, a Cinderella run or a record-breaking moment.

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series,

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