Here are some great Lunar New Year campaigns, curated by Muse sibling Ads of the World...
Pizza Hut, 'No One Is Left Behind'
In this touching entry from Ensemble, a daughter's method of seeking her dad's attention unfolds as the Year of the Dragon dawns:
MR. D.I.Y., 'What's Wrong With Grandpa?'
MR D.I.Y. collaborated with Fishermen Integrated on a memorable web film guaranteed to warm hearts and tickle funny bones:
FairPrice, 'More Reasons to Celebrate'
The Homeground United collective (eg+, TBWA\Singapore, designory, OPRG) revives the ancient tale of the Great Race from Chinese mythology, highlighting the Dragon's spirit of kindness, sharing and inclusiveness:
Panda Express, 'Traditions Shared'
In this campaign from The Many, Mr. Lee and his family invite young Jordan to join the celebration and experience their rich traditions:
Watsons, 'Enter the Dragons'
No Lunar/Chinese New Year collection would be complete without at least one over-the-top martial arts exhibition. This year, retailer Watsons in Malaysia unleashes "Enter the Dragons," featuring a star-studded cast:
Apple, 'Don't Make It Complicated'
TBWA\Media Arts Lab APAC launched its first original "Shot on iPhone" work for the brand in Vietnam. It's a tale of young love, with twists to spare:
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