Creative Highlights From Sweden, Ivory Coast, Shanghai and More

Featuring Borjomi, ATG and Canal+

Here are some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World...

ATG, 'Unleash Your Inner Horse'

The people of Sweden have a real fondness for horse racing. Explore their preparations in this humorous campaign by Åkestam Holst/NoA:

Bixtonim Xylo Aroma, 'The Last Breath of Men'

Romania's Rusu+Bortun created this spot showing that when a man gets sick, it seems as though the entire world comes to a halt. He feels as if he's on the brink of demise, complaining about every symptom and demanding special care. Women typically handle illness more stoically, often managing to care for themselves and their male counterparts when each falls ill at the same time.

Canal+, 'Prepare to Make the Most of it'

In a campaign crafted by BETC Paris and directed by Louis de Caunes, Canal+ depicts the fervent preparations of fans in Cote d'Ivoire (Ivory Coast) for an intense event that demands readiness from everyone, not just soccer players. Across Africa, every supporter is gearing up for AFCON in their own special way.

Zulu Alpha Kilo, 'Living From Work'

"Living from Work" humorously addresses the return-to-office reality, portraying a fictional agency where staff face outrageous seven-day-a-week in-office expectations. Despite initial resistance, management's pitch highlights benefits like zero daily commutes and no mortgages. They even encourage workers to reduce their grocery bills by raiding the boardroom for leftovers.

Naraka: Bladepoint, 'Asian Games'

Shanghai's Spark agency and Final Frontier produced this electrifying mixed-media showcase, featuring in-game heroes competing in eleven Asian Games events. Directed by Paulo Garcia and animated by Zombie Studio, the film combines live action, 3D CG characters, traditional Chinese 2D ink-style animation and paper-cut stop-motion.

Borjomi, 'Liquid Myth'

Borjomi, a naturally carbonated mineral water from Georgia's Borjomi Gorge, holds a rich history dating back over a thousand years. In this film from Leavingstone, three eras are portrayed: the mythical discovery, 1890s production and modern times. Featuring a song inspired by the Georgian folk masterpiece "Tsintskharo," the initiative celebrates Borjomi's enduring role in culture and history.

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