#WFH Diaries: Chris Adams of Superconductor

As the Covid-19 pandemic continues to wreak havoc across the globe, we're checking in with creative people to see how they're faring. Here's an update from Chris Adams, co-founder and chief creative officer at Superconductor.

Give us a one-line bio of yourself.

Twenty-five years of writing and creative directing at places like Chiat, Saatchi and Superconductor. Five weeks of going crazy in my garage.

Where are you living right now, and who's with you?

I'm in Mar Vista in L.A. and I've got joint custody of my 8- and 4-year-old boys. So I'm either all alone, or the center of a three-ring circus that's crashing down around me.

What's your work situation like at the moment?

We do a Zoom check-in at 8:30 every morning to go over project updates and new business. After that, I homeschool my oldest until noon or so—trying not to come to blows in the process. Proper work starts sometime between 1 p.m. and 3 p.m. and goes until I pass out.

Describe your socializing strategy.

Overdue.

How are you dealing with childcare?

My ex and I bounce them back and forth between us pretty often throughout the day to keep things fresh and interesting for the kids while giving us each a few hours of sanity. Getting to spend more time with them during the week has been great. 

What are you reading?

Salt: A World History.

What are you watching?

Currently finishing up Season 1 of Arrested Development. 

What are you listening to?

At the time of this typing, The Clash's London Calling.

How are you staying fit?

Stress and anxiety burn calories right? I try to run three or four times a week, do some free weights, and if I'm feeling crazy on a Friday night, I might do some yoga. 

Have you taken up a hobby?

No, but I've quit drinking. Not like, forever … but for now it's just not working for me.

Any tips for getting necessities?

Email a well thought-out shopping list back in time to yourself five weeks ago. 

An awkward moment since all this started.

Before the full-on distancing began, it was that ridiculous moment with clients of, Are we gonna hug? Or shake hands? Or elbow bump? Or Kid 'n Play foot tap?  

Best work email you got since all this started.

After a new-business pitch last week, we got a really effusive and complimentary note back from the client. I'm hoping this email is quickly trumped by a signed scope of work.

An aha! moment since all this started.

SpaghettiOs are a delicious trip down memory lane—once. Only once. 

What's your theory on how this is going to play out?

Man, I don't know, but I can't wait until masks, social distancing and fatality charts are as distant a memory as the Harlem Shake.

See the full #WFH Diaries series here.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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