Flirt Skirts: StellaV Heats Up the Tennis Court
Who's up for tennis?
StellaV sure is—way up—and the brand engaged Eva Michon to craft a titillating campaign to prove it. The director conceived the short film below with Kaylie Schiff, who designed the new line of high-end skirts on display.
Actress Charlet Duboc stars and narrates. She offers overheated lines—perhaps we should call them passing shots—like, "That dance on the court, it's sexy, also brutal, tender, sweet."
"This is not a typical commercial," says Michon. "It is meant to get people excited about this new brand" and "deliver a sense of the character" without giving too much away.
She took an unexpected approach, sleek yet self-aware. It's a cute play for the tennis set with goofy innuendo that might score points with a broader audience, too.
"The story is based on real-life," says Schiff, who created the skirts as a tribute to her mom, who taught her the game. "I love tennis. I was raised on it, and I actually did go on tennis dates for a period, because I couldn't relate to the modern dating scene. So that was the inspiration."
Also, "The film is a teaser for a TV series project I've been developing based on the same idea."
You cannot be serious! (She is.)
The campaign broke this week across digital and social channels.
Directed by Eva Michon
Written by Kaylie Schiff
Director Of Photography
Hair And Make-Up
Mikka Quinsac At Common Good
Clint Homouth at Artjail
"Les Paniteurs" Op. 183 By Emile Waldteufel, 1882