John McEnroe Launches Voiceover Career With Help from Netflix and Squarespace
John McEnroe's yelling voice is recognizable and iconic. His take on a British accent, not so much.
Squarespace and Netflix teamed up to remedy that and propel Johnny Mac's voiceover career to new heights.
The tennis great and broadcast announcer's V.O. career began in a relatable manner—following a conversation with actress Mindy Kaling at the Vanity Fair Oscar party. The encounter subsequently led to Kaling hiring him as narrator on her Netflix series, Never Have I Ever.
"After the series' success, Squarespace joined Netflix in helping McEnroe take his talents to the next level through the creation of an online presence, JohnMcEnroe.Squarespace.com, to debut his voice acting portfolio and provide a destination for where he can book new projects," says Natasha Ivankovitser, associate director of partnerships at Squarespace.
This is the first time Squarespace and Netflix have partnered on a project, and Ivankovitser adds that it won't be the last.
McEnroe's website is being promoted via OOH ads at New York City's Moynihan Train Hall and Madison Square Garden, and through From Tennis Legend to Voice Legend: A Film By John McEnroe, a seven-minute mockumentary where viewers watch McEnroe develop his craft.
He meditates, does vocal exercises, and goes all in on auditioning for more Netflix shows, like Bridgerton, Waffles + Mochi, Money Heist and Our Planet. McEnroe's demo reel is fire: There could have been a Lord Whistledown (not even close), and he voiced the trailer of Money Heist in English. And by voiced, I mean he just described what was happening in each scene: action, love, heist masks. It does give him international flavor.
"With the launch of John's site, we are demonstrating what digital-first businesses of the future will look like—with many revenue streams and customer touchpoints," says Ivankovitser. "We've created a place for people to see his portfolio of work, watch his auditions, book voice appointments and even buy his merch."
CREDITS
Squarespace x Netflix "John McEnroe" (August, 2021)
Credit List
TV
Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
Creative Director: Gui Borchert
Senior Art Director: Miche Sieg
Senior Copywriter: Rose Chirillo
Design Director: Lucia Orlandi
Senior Designer: Jessica Hagg
Designer: Wan Kang
Motion Designer: Videl Torres
Senior Design Technologist: Adam Hartwig
Director of Creative Production: Sandra Nam
Senior Producer: Rebecca Magner Patrick
Business Affairs Manager: Kiersten Bergstrom
Client: Squarespace
Chief Marketing Officer: Kinjil Mathur
Director Brand Strategy, Content & Partnerships: Kevin Nabipour
Associate Director, Partnerships: Natasha Ivankovitser
Campaigns Lead: Olivia Cohen
Production Company: Squarespace
Director: Gui Borchert
DOP: Brian Lannin
Line Producer: Kim Santella
In-house Shoot: Squarespace
Photographer: Craig Reynolds
Retoucher: Derek Kalisher
Client / Partnership: Netflix
Marketing Partnerships Lead: Kevin Simms
Marketing Partnerships Creative: Matt Angrisani
Marketing Partnerships Producer: Nick Feder
Marketing Partnerships Strategy: Nabilah Jiwani
Editorial: Cabin
Editor: Chan Hatcher
Assistant Editors: Connie Chuang
Managing Partner: Carr Schilling
Executive Producer: Adam Becht
Head of Production: Liz Lydecker
Producer: Katy Lester
VFX + Finishing: MPC
Managing Director: Robert Owens
Executive Producer: Karena Anderson
Producer: Michael Heil
Flame Lead: Rob Ufer
Color: MPC
Colorist: Kris Smale
Senior Color Producer: Meghan Lang Bice
Producer: Caitlin Forrest
Music: Score A Score
Mix: LIME
Mixer: Matt Miller
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan
