Let's say you're a huge NFL fan who longs to get closer to the game.
There are many methods for achieving this goal. But getting tackled by five-time Pro Bowl linebacker James Harrison shouldn't top the list, as we learn in this amusing (and painful!) spot from FanDuel:
Ah well, that little dude will heal. Eventually.
BBH New York teamed with Arts & Sciences director Mike Warzin for a series of silly, satisfying spots. Most of them feature former NFL players and coaches. Each aims to show how FanDuel's app simplifies and enhances sports betting and fantasy leagues, putting users into the action, as it were, in various ways.
Here, FanDuel posits that only a peregrine falcon can deliver your winnings faster…
…though of course it might just zip away with your lunch. (Winging its way to Atlanta, no doubt.)
Next, we're told wagering with FanDuel is so fast and easy, you won't need Hall of Famer Orlando Pace to work your fingers and help you place bets:
Aw, that was sweet.
Finally, coach Jeff Fisher prepares paella (with FanDuels, you won't need him to set your fantasy strategy), and a halftime tap dancer scuffs up the floor all to hell:
Can Harrison sack Tappy next time? Please?!
"There is a ton of pent-up demand and excitement for football coming back, especially given how challenging the last few months have been," notes client chief marketer Mike Raffensperger. "So, we centered our campaign this season around how easy-to-use FanDuel is, in the only way we know how—by being absurdly focused on fans."
Overall, it's fun work that really pays off. (Let's hope you can say as much for your actual sports betting this season.)
Clio Sports and Bleacher Report are hosting a virtual B2B thought leadership event, The New Sports Marketing Playbook, on Oct. 28-29. Click here to learn more and to register.
Agency BBH NY
Chief Creative Officer: Rafael Rizuto
Executive Creative Director/Head of Creative: Jonathan Mackler
Creative Director/CW: Scott Cooney, Steve McElligott
Creative Director/AD: Diego Fonseca, Jerome Marucci
Brand Designer: Lukas Weber
Managing Partner: L Parker Barnum
Account Director: Shana Honig Horowitz
Account Supervisor: Dylan Roley
Head of Production: Brooke Kaylor
Senior Content Producer: Shelley Giera
Head of Planning: Tom Callard
Strategy Director: Helene Dick
Strategist: Dylan Fauss
Director of Business Affairs: Librado Sanchez
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Creative Operations Manager: Lindsey Cook
Production Company Arts & Sciences
Director: Mike Warzin
Director of Photography (US): Max Goldman
Director of Photography (CDN): Trent Opaloch
Executive Producer: John Benson
Line Producer (US): Terri Shafirov
Line Producer (CDN): Kelly King
Edit Company: MackCut
Editors: Ian MacKenzie & Dave Koza
Assistant Editors: Cooper McLane & Zoe Newman
Executive Producer: Gina Pagano
Senior Flame Artist: Danny Morris
Producer: Tina Chen
Color Grade: Company 3
Colorist: Tim Masick
Senior Producer: Kevin Breheny
Sound Design/Mix: MackCut & Sound Lounge
Mixer/Audio Engineer: Sam Shaffer & Tom Jucarone
Celebrity Talent: WME / IMG
Director, Licensing: Brett Weiss