Well, here's a fun Friday treat.
Without any advance warning, ESPN just rolled out 12 new "This Is SportsCenter" commercials—the most the network has ever released at once. It's a kind of birthday present to it, as Saturday marks the network's 40th anniversary.
A number of the spots will run on TV, while others will be seen primarily in digital and social. ESPN wrote the spots in-house. They were produced with Hungry Man director Hank Perlman.
"We've been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!" Laura Gentile, svp of marketing, said in a statement. "This campaign has always been iconic, and made to delight fans. We hope they love these new spots."
See all the spots below.
For digital and social only:
You can see the full collection of more than 400 "This Is SportsCenter" spot, dating back to 1995, at this link. Wieden + Kennedy New York produced the vast majority of them, before ESPN took the job in-house in 2017.
Laura Gentile: Senior Vice President, Marketing
Seth Ader: Vice President, Brand Marketing
Peter Mulally: Director, Brand Marketing
John Lobo: Manager, Brand Marketing
Spencer Shaev: Coordinator, Brand Marketing
Billy Hickmott: Intern, Brand Marketing
Matt Cheron: Associate Director, Grande & Leonard
Kevin Sullivan: Senior Writer, Grande & Leonard
Alex Park: Producer, Grande & Leonard
Max Godnick, Contributor
Hank Perlman: Director
Kevin Byrne: Exec. Producer
Lucy Sheridan: Producer (NY)
Martha Davis: Producer (LA)
Adam Beckman: DP (NY)
Scott Henriksen: DP (LA)
Michael Krantz: Production Designer
Mike Cavagrotti: Ass't Director
Metro Pictures Editorial
Paul Norling: Editor Mary Stasilli: Producer
Nick Chartrand: Assistant editor/graphics