ESPN Just Dropped a Dozen New 'This Is SportsCenter' Ads at Once

To celebrate the network's 40th anniversary

Well, here's a fun Friday treat. 

Without any advance warning, ESPN just rolled out 12 new "This Is SportsCenter" commercials—the most the network has ever released at once. It's a kind of birthday present to it, as Saturday marks the network's 40th anniversary. 

A number of the spots will run on TV, while others will be seen primarily in digital and social. ESPN wrote the spots in-house. They were produced with Hungry Man director Hank Perlman. 

"We've been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!" Laura Gentile, svp of marketing, said in a statement. "This campaign has always been iconic, and made to delight fans. We hope they love these new spots." 

See all the spots below. 

For digital and social only:

You can see the full collection of more than 400 "This Is SportsCenter" spot, dating back to 1995, at this link. Wieden + Kennedy New York produced the vast majority of them, before ESPN took the job in-house in 2017.


Laura Gentile: Senior Vice President, Marketing 
Seth Ader: Vice President, Brand Marketing 
Peter Mulally: Director, Brand Marketing 
John Lobo: Manager, Brand Marketing 
Spencer Shaev: Coordinator, Brand Marketing 
Billy Hickmott: Intern, Brand Marketing 
Matt Cheron: Associate Director, Grande & Leonard  
Kevin Sullivan: Senior Writer, Grande & Leonard 
Alex Park: Producer, Grande & Leonard 
Max Godnick, Contributor 

Hungry Man
Hank Perlman: Director 
Kevin Byrne: Exec. Producer 
Lucy Sheridan: Producer (NY) 
Martha Davis: Producer (LA) 
Adam Beckman: DP (NY) 
Scott Henriksen: DP (LA) 
Michael Krantz: Production Designer 
Mike Cavagrotti: Ass't Director 

Metro Pictures Editorial
Paul Norling: Editor  Mary Stasilli: Producer 
Nick Chartrand: Assistant editor/graphics

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.