Corona Helps Baseball Fans Tell Bosses They're Skipping Work on Opening Day

Submit your PTO request ASAP

Baseball season is close at hand and Corona, the official cerveza of MLB, enlisted sluggers Nick Castellanos and Fernando Tatís Jr. to help fans tell their bosses they're taking off Opening Day.

We're not talking about calling in sick after the Super Bowl, either, but a bona fide PTO request to watch some baseball.

In a :60 from MullenLowe, Castellanos addresses the nation's employers from behind a typical workplace desk on the pitcher's mound. Ultimately, he clears the desktop of everything but a bat, glove and bottle of Corona, while Tatis hits a cellphone out of the park.

Corona | Tell Your Boss You're Taking Opening Day Off

"The idea came from just being baseball fans ourselves, and the frustration of missing Opening Day, year after year, because we’re busy working," says Ricky Johanet and Jordan Sparrow, creative directors at MullenLowe Los Angeles. "So we thought it would be fun to have people openly admit they need the day off to watch baseball—which felt very much in line with the 'fine life' mentality that Corona wants people to embrace."

Fans are encouraged to follow Corona and tag their bosses on the brand's Insta to enter a sweepstakes and possibly win free beer, a one year subscription to MLB.TV or tickets to a game on March 28.

"Opening Day deserves to be enjoyed in the finest way possible: with an ice-cold Corona in hand," says Saúl Trejo, director of brand marketing at Corona, in press materials. "As the official Cerveza of Major League Baseball, Corona is proud to champion the fans who never lose, and reward those who live in the moment to take the day off."

Let's play ball and LFGM!

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.