Billie Eilish, Erling Haaland and Drake Star for Nike Air Max

Sha'Carri Richardson steps up, too

To mark the 10th anniversary of Nike Air Max Day, the brand debuted fresh kicks, along with a short film packed with celeb appearances.

The story begins at 3:56; basketball tryouts begin in four minutes, and Max is still napping. He throws on his new Air Max DNs, runs out the door and lets the "magic" of his shoes save the day. Anything seems possible, as Max tears through the city, passing track phenom Sha'Carri Richardson and Billie Eilish, who's tending her roses.

Footballer Erling Haaland plays a swim coach, surprised when Max walks on water. Drake stars as a teacher of aerodynamics.

The tag "Feel the Unreal," closes the ad, as Max makes it to tryouts on time. We bet he makes the team!

Nike Air Max Dn | Feel The Unreal

The ad was created in-house and directed by Petra Collins.

Nike Air Max Day is celebrated globally every year. Here's a look at Japan's incredible 3-D billboard from 2022.

Profile picture for user Amy Corr
Amy Corr
Amy Corr is senior editor of Muse by Clio.

Advertise With Us

Featured Clio Award Winner

Museletter

SUBSCRIBE

The best in creativity delivered to your inbox every morning.

ADVERTISING