Vimla, Nutrafol, Coffee Mate and Other Items of Interest

Timely tidbits from the worlds of marketing, media, entertainment and tech.

Telecom

Swedish Phone Company Vimla and BBDO Bring the 'Good Vibrations'

Sweden's Vimla tries to shake up the phone category in '90s-style ads from BBDO Nordics. "Vimla wanted to create a visual world that incorporate the brand's good vibrations and relaxed approach," says agency art director Isaac Bonnier. "We opted for a concept that could stand on its own without a lot of text or voiceovers. The films speak for themselves. It felt important for us to create something that really stands out."

Health

Everything Causes Hair Loss. Everything!

Do babies, sushi, deodorants and binge-watching accelerate hair loss? We learn the truth in Mischief's cute campaign for Nutrafol, a hair-growth supplement. "Creatively, we wanted to tap into that eyebrow-raising moment," says agency ACD Tanner Thompson. "The goal was creating something that really draws you in, sparks your curiosity, and leaves you asking the question: ‘Hold on, what does this have to do with my hair?'"

Grocery

Want Some Coffee Mate, Mate?

G'day! Coffee Mate enjoys some Aussie-accented fun in fast-talkin' commercials directed by Terri Timely through Soft Citizen. "We wanted to play with how Coffee Mate communicates both its creamy, indulgent quality and that sweet brand recognition they've worked so hard to achieve," says Joel Holtby, co-CCO at Courage, which helped develop the campaign.

Health

Ritual Vitamins Goes Beyond Transparency

Ritual Vitamins tapped Giant Spoon to create "Trace Like a Motherf*cker," directed by Kate Jean Hollowell. It goes beyond transparency, revealing that the brand's ingredients can be tracked and explaining why they're present. In the spot below, a potty-mouth mom won't put anything in her body unless she knows where's it's from and why she needs it.

Financial

PNC Gets 'Brilliantly Boring' These Days

Arnold Worldwide launched a fresh campaign for PNC Bank with "Brilliantly Boring" as the theme. Ads stress stability, pragmatism, consistency and trustworthiness. They're not boring. But the bank is. In a good way. Silicon Valley actor Chris Diamantopoulos stars.

Apparel

Does Comedy Suit Men's Wearhouse?

Party Land dresses Men's Wearhouse in goofy comic stylings through a frenetic campaign. Clothes make the bro, whose apparel changes and adventures become intertwined. It's pretty silly. Hannah Levy directed.

Automotive

This Aussie Lighthouse Keeper Loves His VW

A lonely lighthouse keeper watches the shoreline, waiting waiting waiting ... for what? DDB Sydney and Revolver director Steve Rogers crafted the compelling short film. The payoff's worth it, and the work marks Volkswagen's first Australian brand campaign in seven years.

Tourism

Irish Dubliners, Why Not Visit Dublin, Ohio, for St. Patrick's Day?

Visiting Dublin, Ireland, makes perfect sense for St. Patrick's Day. Visiting Dublin, Ohio, well ... why not? The city's offering free pints and merch for tourists through a campaign from Cornett. The deal's good for trips between March 8-18—but it's only available to Irish Dubliners.

Makers

In Fargo Nod, Bisquick Creates Limited-Edition Boxes

If you're a Fargo and Bisquick fan, this campaign's for you. Pereira O'Dell designed a special-edition Bisquick box, inspired by the season finale of Fargo. There's a catch: fans must visit a main character's hometown—namely: Scandia, Minn.—to find the items. The special-edition box features Dot's homemade biscuit recipe, along with various Easter eggs for die-hard fans.

Culinary

KFC Canada's All About the Crumbs

"Some of the best dining experiences are a little messy, and that's especially true when it comes to fried chicken," says Courage CCO Joel Holtby of the agency's work plugging KFC Canada's Extra Crispy Deal. "The joy we feel when we eat it also extends to the often-overlooked crumbs—the evidence of a really good meal. We wanted to do something that celebrates the experience in its entirety." Nikki Ormerod directed the :30 below.

Software

Rick Hoffman Suits Up for PracticePanther

Suits actor Rick Hoffman gets a tad beside himself in "Lawyers Should Be Lawyering," a fresh campaign for PracticePanther from Grey Midwest. "In a world where small business owners, especially in the legal field, often juggle numerous responsibilities, the story of Hoffman, Hoffman, Hoffman, and Hoffman is a beacon," says agency CCO Adam Kahn. "With software like PracticePanther, law firms can focus on their core mission without being bogged down by operational tasks."

DEI

Adam&EveDDB, Valuable 500 Back SYNC25 Summit

Synchronized movements of all sorts inform am artful film from Adam&EveDDB and global charity Valuable 500, supporting SYNC25, a Tokyo summit dedicated to disability inclusion. The event is scheduled for Dec. 2025. Dan DiFelice directed through Biscuit Filmworks U.K.

Confections

Werther's Takes Us 'Home Sweet Home'

Werther's and Pahnke Chicago take an appropriately comforting approach ito celebrate family, friends and emotional connections. "The idea came to me when I was packing up my childhood home to be sold—the stories those walls could tell," days agency CCO and partner Susan Betteridge. "Similarly, when you talk to people about Werther's, everyone has a story—vivid memories of where they were, who they were with."

Tech

McAfee Demystifies Online Security

A lie detector. A private detective. The power of invisibility. Cybersecurity brand McAfee likens itself to familiar IRL concepts in work designed to efficiently explain its mission. Anomaly created the campaign.

Gaming

HP Laptop Explores the 'Omen-Verse'

To tout HP Omen's Transcend 14 laptop, Wieden+Kennedy has launched 30 seconds of animated eye-candy, rippling with sights, sounds and motion. In the spot, a character teleports among worlds via a diamond-shaped portal that "pays tribute to Omen's branding," per W+K.  

Food & Beverage

Coca-Cola's Latest Ads Channel The Bear

Christopher Storer, show runner and creator of Hulu's The Bear, brings a similar vibe to Coca-Cola's new campaign, which the brand says is designed to highlight "the human moments of connection, emotion, chaos, joy and fandom that intersect on game day." Agency Majority helped develop the spots, with Storer directing through Smuggler.

Tech

Google Celebrates 25 Years of Search

Google hyper-charged its annual year-end "Most Searched" campaign, celebrating the company's first quarter century. Barbie's there, plus Spider-Man and lots of faves from 2023. There's historical perspective too, reminding us that, for better or worse, Big G ranks as the ultimate curator of contemporary culture. It's a planetary memory bank, the likes of which weren't seen before, oh, 1998.

Film & TV

Whoa! Joey Lawrence Drives for VinFast

The actor's catchphrase comes into play as he sends up Hollywood tropes for the electric-car manufacturer. We get a James Bond-flavored ad within an ad, and Joey holds it all together with his self-aware style.