Brands have been able to sponsor Spotify playlists for years. But now, the streaming service has partnered in a deeper way with Vans on a new personalized playlist called "Off the Wall Wednesdays," which incorporates music from artists who've collaborated with the skateboarding shoe and apparel company—and played at its events—over the past 50 years.
Listeners who opt in will receive a personalized playlist every Wednesday that is curated based on their previous listening on Spotify as well as music from Vans' artist collaborations, including performances at House of Vans, Sidestripe Sessions, Warped Tour and more. Artists in the playlist at launch include Idles, Cautious Clay, Wallows, Gouge Away, Cuco, Tierra Whack, Quicksand and Anderson .Paak.
"Vans has championed creative expression through music since 1966, when skateboarders, musicians and artists chose to wear our brand and live 'Off The Wall,' " says April Vitkus, senior director of global brand marketing at Vans. "For decades, we've focused our legacy in music through fostering talent on the stages of Vans Warped Tour, House of Vans, Sidestripe Sessions and collaborating on everything from products to experiences. By partnering with Spotify, we have the opportunity to engage with and share the talented artists across diverse genres of music to create a one-of-a-kind listening experience for fans every week."
"Vans is a leader in culture-driven marketing, embracing what's next with a keen sense of irreverence," adds Danielle Lee, global head of partner solutions at Spotify. "We're thrilled to partner with Vans to give Spotify users more opportunities to discover their next favorite musician and provide a space for emerging artists to reach new audiences."