Self-Pitying Power Outlets Sing the Blues for Apple
This tuneful :40 from Apple spins a wall-to-wall pity party, with electrical outlets lamenting their loneliness owing to the iPhone 15 Plus' long battery life.
"At night, I remember
When you and I were inseparable.
We had pure energy.
We had that chemistry.
...I feel like it has been too long
And I am missing you."
They should play the club circuit!
Kidding aside, the work's a cute coda to Apple's year-long playlist of commercials featuring innovative (or at least interesting) uses of pop music. Here, we get a fresh track, "Way Too Long," from Doe Boy, composed by Breyan Isaac and Cotrell Dennard.
The tech titan's in-house team created the new spot, titled "Miss You." François Rousselet directed through Division Global.
The clip breaks this week across broadcast, online and social channels.