Pepsi Celebrates the Notorious B.I.G.'s Rock & Roll Hall Induction

A previously unreleased track name-checks Pepsi

"Nothing can beat the P-E-P-S-I — yes I drink it constantly
Something 'bout the taste feels great, less filling
Tell 'em Biggie said drink it all, don't test me
Nothing else beats a Pepsi."

Ahead of the Notorious B.I.G.'s Nov. 7 induction into the Rock & Roll Hall of Fame, Pepsi released a 75-second animated music video that celebrates the late rapper's enduring legacy. It features a previously unreleased freestyle track he performed during a 1997 radio interview that name-checks the iconic soda brand:

Pepsi | The NOTORIOUS B.I.G. Pepsi Freestyle

Notorious B.I.G. collaborators Cey Adams and DJ Enuff helped to guide the project, while Antnamation (Ant Blue) developed the clip, which contains nods to Biggie's life and times in Brooklyn, N.Y., including:

• Girls jumping rope near 226 St. James Place, B.I.G.'s address in the Bedford-Stuyvesant neighborhood
• A guy on the stoop wearing a red lumberjack hat, referencing the song "Juicy"
• Pop's Barbershop (mentioned in "Warning")
• A meal of T-bone steak, eggs and cheese (from "Big Poppa")
• The "BIG Bodega" name

Fittingly, some cartoon product shots make the scene, and Pepsi describes the initiative as "repaying Biggie's love in kind."

Born Christopher Wallace, the Notorious B.I.G. dropped the track a few weeks before his violent death at age 24 in March 1997. Revered as one of the greatest rappers of all time, whose work continues to inspire and challenge a new generation, Biggie will become the second solo hip-hop act enshrined the Rock Hall, following Tupac.

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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