DoorDash, Shake Shack Embrace Boyz II Men for Valentine's Delivery
DoorDash and Shake Shack are hooking up with Boyz II Men for Valentine's Day.
Alas, they won't make love to you, like you want them to. How about a streaming concert and frosty shake instead?
You'll find details in this clip with the smoooth, sex-ay voiceover:
"Sip on some romance," eh? Now that's hot copy!
Limited-edition items include a "Berryz II Men" chocolate-covered-strawberry shake available through DoorDash at participating Shake Shack locations through Feb. 14.
Also on the Boyz II Menu: scented candles (they smell like cocoa and strawberries, not an aging boy band) plus T-shirts and more. Such swag's available in free "Love Delivered" kits with Shake Shack orders placed via DoorDash in New York City and Philadelphia.
On V-Day at 8 p.m. ET, the group will appear on Facebook, Instagram and Twitch, performing "love jams" and "soulful ballads."
"While I haven't had a haircut in months, get ready, because this is one virtual performance you won't want to miss," says Boyz II Member Nathan Morris.
Wow, that sounds … romantic?
"Celebrating this year has taken on a new meaning as we look for ways to show our love even if we can't be together in person," adds DoorDash vp of marketing Kofi Amoo-Gottfried. "We hope this event will help create special memories whether you're celebrating together or apart."
CREDITS
DOORDASH
Katie Coffee - Director, Consumer Marketing
Francesca Ravella - Senior Manager, Partnerships Marketing
SHAKE SHACK
Madison Shapiro, Manager Digital Experience
Steph So, VP Digital Experience
CREATIVE TEAM
Mariota Essery - Executive Creative Director, DoorDash Creative Studio
Jennifer Richardi - Director of Creative Studio, DoorDash
Ben Bellayuto - Senior Creative Lead, DoorDash Creative Studio
Driscoll Reid - Freelance Creative Lead, DoorDash Creative Studio
Max Gold, Creative Producer, DoorDash Creative Studio
Peter Ostella - Freelance Executive Producer, DoorDash Creative Studio
PRODUCTION PARTNERS
MediaMonks
MacGuffin Films
PS 260
Rue 47
