Dierks Bentley Helps 5-Hour Energy Break Into This Week's Most Shazam'd Ads

The brand is also sponsoring the country star's tour

5-Hour Energy signed Dierks Bentley, the country music star noted for his high-energy live performances, to an endorsement deal this year. And the TV spot is already paying dividends—breaking into our list of the most Shazam'd ads. 

The commercial, part of the brand's "Back to 100%" campaign, features the 42-year-old singer's new track "Woman, Amen" off his 2018 album The Mountain. The only new spot in the top 10 on this week's Shazam list, it debuts at No. 9. 

See the ad here: 

Back to 100% with Dierks Bentley and 5-Hour Energy

Bentley's deal with 5-Hour Energy is multi-platform integration that includes, in addition to the national TV spot, exclusive social media content, product sampling and education, direct fan engagement and a sponsorship of his 2018 tour. 

In a statement earlier this year, Bentley said 5-Hour Energy shots "allow me to tap into my peak energy level at any moment and hit the stage with maximum power and presence." 

"Woman, Amen," the first single off Bentley's ninth studio album, is a proclamation of love for his wife, Cassidy Black. It was co-written with Ross Copperman and Josh Kear.

"It's very direct, and very honest for me in my relationship with my wife," Bentley told country music site The Boot. "I feel more grateful for her every year that goes along. I get so caught up in the music, and she helps steer me through all the work and being out on the road, and just helping me be the man that I am. She has more vision in some ways—as most women do." 

He added: "The album is a big, inclusive thing, with all these songs about living, or the mountains, the sun, lots of nature and landscape and fields. But this all starts at home, with her." 

Two Target spots that have both been on the Shazam list for many weeks finished at No. 1 and No. 2 this week. 

See all of this week's most Shazam'd ads below. 

The 10 Most Shazam'd Ads of the Week: July 22-29


❶ Target

Track: "1, 2, 3"
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Target Creative (in-house)

Target | Rápido

❷ Target

Track: "The Middle"
Artist: Zedd, Maren Morris & Grey
Agency: Mother

Come Home to More Style This Spring With Target's Latest Home Collections

❸ Walmart

Track: "Let's Get It Started"
Artist: Black Eyed Peas
Agency: Burrell Communications

Walmart | Let's Get It Started

❹ Nissan

Track: "It's Strange"
Artist: Louis The Child Feat. K.Flay
Agency: TBWA\Chiat\Day

Nissan Kicks | Flex Your Tech

❺ Jeep

Track: "Connection"
Artist: OneRepublic
Agency: DDB Chicago, SapientNitro

2018 Summer of Jeep | Full Line | Sold Out - Connection

❻ Netflix (13 Reasons Why, Season 2)

Track: "Back to You"
Artist: Selena Gomez
Agency: Trailer Park

13 Reasons Why Season 2 | Back to You by Selena Gomez

❼ Samsung

Track: "Side by Side"
Artist: Layup
Agency: N/A

Samsung Connected Living 2018 | This is family

❽ One Love Foundation

Track: "What Is Love"
Artist: Haddaway
Agency: N/A

One Love Foundation | Will + Zoe (Highlight Reel)

❾ 5-Hour Energy

Track: "Woman, Amen"
Artist: Dierks Bentley
Agency: N/A

Back to 100% with Dierks Bentley and 5-hour Energy

➓ Walmart

Track: "Good Man"
Artist: Ne-Yo
Agency: Burrell Communications

Walmart | Good Man
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. Previously, he was creative editor at Adweek.

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