Capital One Digs Up Classic '80s Songs in This Week's Most Shazam'd Ads

Spots use Michael Jackson, Whitney Houston and Prince

DDB's new ads for Capital One have been turning heads in recent weeks, thanks in large part to their instantly recognizable soundtracks. 

Three new spots directed by Hoffman/Metoyer of MJZ feature the '80s classics "Don't Stop 'Til You Get Enough" by Michael Jackson, "I Wanna Dance With Somebody" by Whitney Houston, and "Let's Go Crazy" by Prince. The spots have been out for a few weeks—this past week, the Michael Jackson ad really broke through, breaking into our list of the week's 10 most Shazam'd commercials (coming in at No. 8). 

Capital One | The Crew

Also check out the Whitney Houston and Prince spots on YouTube.

Seven commercials among this week's 10, including the top six, have all been on the list before. A 30-second spot from EMI Records for Eric Church's new album debuts at No. 7. And Apple's latest iPhone spot, with the track "Catch My Breath" by Confidence Man, enters the list at No. 10. 

See this week's full list below. 

The 10 Most Shazam'd Ads of the Week: Oct. 1-8


❶ Apple iPhone XS

Track: "Nothing Burns Like the Cold"
Artist: Snoh Aalegra Feat. Vince Staples
Agency: TBWA\Media Arts Lab

Apple iPhone XS | Illusion

❷ Ulta

Track: "Scars to Your Beautiful"
Artist: Alessia Cara
Agency: McCann New York

Ulta Beauty | The Possibilites Are Beautiful

❸ Bose + Amazon Alexa

Track: Walkin' Through
Artist: Emilie Mover
Agency: Amazon D1 (in-house)

Bose and Alexa | Don't Miss a Thing | Bus Ride

❹ Amazon

Track: "Let's Work Together"
Artist: Canned Heat
Agency: Lucky Generals

Amazon | A Big Collection of Small

❺ Samsung

Track: "Your Song"
Artist: Rita Ora
Agency: Cheil Worldwide

Samsung Galaxy Watch | Stay Connected Longer

❻ eBay

Track: "Love You So"
Artist: Bleu
Agency: 72andSunny

eBay | It’s Happening on eBay

❼ EMI Records/Eric Church

Track: "Desperate Man"
Artist: Eric Church
Agency: N/A

Eric Church | Desperate Man

❽ Capital One

Track: "Don't Stop 'Til You Get Enough"
Artist: Michael Jackson
Agency: DDB Chicago

Capital One | The Crew

❾ Target

Track: "1, 2, 3"
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Target Creative (in-house)

Target | Rápido

➓ Apple

Track: "Catch My Breath"
Artist: Confidence Man
Agency: TBWA\Media Arts Lab

Apple iPhone XS | Growth Spurt
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Tim Nudd
Tim Nudd is editor in chief of Clio Awards.