Camila Cabello and Sam & Dave Mashup Gets Lincoln Into This Week's Most Shazam'd Ads
Lincoln brings a dose of 1966 to 2018 in its "Summer Invitation" commercial, featuring a mashup of Sam & Dave's classic "Hold On, I'm Comin'" with Camila Cabello's recent hit "Havana."
The mix has propelled the Lincoln spot, by agency Hudson Rouge, into this week's list of most Shazam'd ads, coming in at No. 3.
See the spot here:
The idea for the unlikely mashup came from Gabe McDonough at MAS (Music and Strategy) in Los Angeles.
"They had the man and the woman driving toward each other," McDonough tells Showbiz 411. "They already had the girl's song, 'Havana.' But they needed something from the guy's side."
A fan of classic soul, McDonough settled on the Sam & Dave tune. "I'm just glad the universe was open to us doing it," he says.
The one other new commercial in this week's top 10 comes from the University of Phoenix, featuring Beacon Street's version of New Radicals' 1998 hit "You Get What You Give." That spot, by 180LA, comes in at No. 7.
See all of this week's most Shazam'd ads below.
The 10 Most Shazam'd Ads of the Week: Aug. 20-27
Artist: LSD Feat. Sia, Diplo & Labrinth
Track: "Never Be the Same"
Artist: Camila Cabello
Track: "Havana," "Hold On, I'm Comin'"
Artist: Camila Cabello Feat. Young Thug, Sam & Dave
Agency: Hudson Rouge
Track: "It's Strange"
Artist: Louis The Child Feat. K.Flay
Track: "Let's Get It Started"
Artist: Black Eyed Peas
Agency: Burrell Communications
Track: "On to the Next One"
Artist: Jay Z
❼ University of Phoenix
Track: "You Get What You Give"
Artist: Beacon Street
Track: "Sunrise, Sunburn, Sunset"
Artist: Luke Bryan
Track: "Everybody Everybody (Le Freak Mix)"
Artist: Black Box