BMO's Holiday Carols Back Canadian Businesses
"In Ottawa, a candle glows
In the store of Campy.
With a spark, a fragrant show—
Gift ideas so handy."
Seasonal songs like "Good King Wenceslas" get the commercial treatment from Bank of Montreal as part of its annual "Wrap the Good" platform supporting underrepresented businesses.
If that ditty didn't jingle your bells, dig this project spot that spoofs record/CD club advertising:
The Kringles at FCB Canada developed the initiative, called "Business Carols," which features the requisite album on Spotify.
We're told carolers will perform the songs live at BMO's gift-wrapping station in Toronto's Eaton Centre mall. Which might propel shoppers across the plaza at warp speed. (Kidding, of course. Who wouldn't want to linger and listen?)
"We're bringing a new holiday experience to shoppers by revitalizing nostalgic songs as a reminder of a more mindful way to give," says Jennifer Carli, BMO's head of enterprise brand, social and content. "As the festive season bustles with shoppers, we're making it even easier to discover gift ideas from underrepresented businesses through our dedicated website. In doing so, we aim to make the holidays brighter for all."
In addition to home-goods purveyor Campy Home, these businesses get the fa la las:
- Beauty and wellness retailer Niffy Signature ("Here We Come A-Carolling")
- Beauty and wellness retailer Soft & Butter ("O Christmas Tree")
- Gift box company Black Bow Gift Co. ("I Saw Three Ships")
- Food and beverage retailer Apple Hill Lavender Farm ("Jingle Bells")
- Clothing and accessories chain My Ol' Blues ("Out On The Housetop")
- Home retailer Spark Candles ("Deck the Halls")
- Handcrafts store The Makers Keep ("We Wish You A Merry Christmas")
CREDITS
Client: BMO
Chief Marketing Officer: Catherine Roche
Head of Enterprise Brand, Social and Content: Jennifer Carli
Director, Brand Management and Enterprise Marketing & Content: Mallory Fantham
Senior Marketing Manager, Enterprise Marketing & Content: Ivana Dillon
Senior Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin
Marketing Manager, Brand, Quebec: Camille Larose
Enterprise Marketing Coordinator: Aidan Bonner
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Directors: Andrew MacPhee & Jeremiah McNama
Associate Creative Directors: Caleb McMullen & Hussein Rumaithi
Designer: Rittee Prak
EVP, General Manager: Tracy Little
VP, Client Service Lead: Erin Howes
Group Account Director: Ali Gayowski
Account Executive: Sophia R’Bibo
Senior Broadcast Producers: Adriana Laborde & Alexandra Postans
Integrated Producer: Anastasia Gal
Business Lead MTL: Michael Watier
Project Lead MTL: Isabelle Dion
Translator MTL: Olivier Laplante
Chief Strategy Officer: Shelley Brown
Senior Strategist: Stephanie Gyles
Post Production House: 456 Studios
VP, Director of Studio Production: Kendra Plantt
Executive Producer: Elise Beauvais
Director of Editorial and Animation: Tyler Strahl
Creative Editor: Rod Reano
Audio House: Grayson Matthews Audio
Music Director: Mark Domitric
Producer: Sharon Yokoyama
Sound Engineer: Vlad Nikolic
Carol Singers: Candy Cane Carolers
Media Agency: UM
EVP Client Business Partner: Kate Mateer
VP Client Business Partner: Ryan Hunter
Senior Director, Connections Planning: Sarah Sopik
Manager, Connections Planning: Marc-André Giasson
Connections Planner: Ben Graham
Social Associate Director: Arturo Valenzuela
Social Account Manager: Cristian Garrido
Director, Talent & Influencer Content: Annelie Gutgesell
Senior Content Strategist, Talent & Influencer Content: Melissa Hoffman
Search Senior Campaign Manager: Wali Hossain
Manager, Integrated Investment: Karen Cameron
PR: Shannon Stephaniuk, Glossy
