Billie Eilish's New Single Anchors ESPN Ad for College Football Playoff Rankings

First promotional spin for 'Therefore I Am'

Billie Eilish and Interscope have a history of working with ESPN to hype college football. Two years ago, a custom remix of the singer's track "you should see me in a crown" was used in an ESPN college football hype video. And now they've teamed up again, ahead of the network's unveiling of the first College Football Playoff rankings of the season.

On Thursday afternoon, Eilish released her new single, "Therefore I Am," and a music video for it. At the exact same time, it popped up in ESPN's new spot hyping the College Football Playoff Top 25 Ranking Show Presented by Allstate, set to air on Tuesday, Nov. 24, at 7 p.m. ET.

See the spot here:

College Football x Billie Eilish: The Playoff Is Coming

"With the first set of College Football Playoff rankings almost here and the CFP debate kicking into high gear, we are thrilled to team up with Billie Eilish once again, with her new single 'Therefore I Am'," says Emeka Ofodile, ESPN's vp of sports marketing. "The song perfectly captures the drama of teams needing to prove themselves down the stretch for a highly coveted spot in the CFP." 

Below, check out Billie's new video, which she also directed, featuring the complete new single—and a fun jaunt around an empty shopping mall.

Profile picture for user Tim Nudd
Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Prior to joining Clio in 2018, he was creative editor at Adweek.

Museletter

Get Inspired

Sign up for the daily Museletter for the latest ad campaigns and the stories behind them.

ADVERTISING