Billie Eilish's Dodge Love Affair Continues in New Ad Campaign

'Power Uncaged' features her track 'Oxytocin'

One memorable moment in the Billie Eilish documentary The World’s a Little Blurry was when her family surprised her with a gift from her record label—a matte-black Dodge Challenger. It was an emotionally charged moment in the film, with Billie's father wondering where his little girl went as she drives off. "Her childhood went somewhere a long time ago," he says. "Everybody feels that way when you get a license. You're off to see what your life turns into."

No surprise, then, that Dodge is now fully on board in support of Eilish as the 19-year-old releases her second studio album, Happier Than Ever.

Below, check out a new :60 from GSD&M called "Power Uncaged," which features Eilish's new track "Oxytocin" alongside the Dodge Challenger, Charger and Durango SRT Hellcats.

Power Uncaged | Dodge

A 30-second version of the spot began airing last week.

"Billie is one of the most creative and innovative artists of our generation," Olivier François, global chief marketing officer at Dodge owner Stellantis, says in a statement. "The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song 'Oxytocin' makes the perfect soundtrack for our 'Power Uncaged' campaign."

Eilish has encouraged use of her music and likeness in ad campaigns from the beginning, working with brands including Adobe, Bleacher Report, Deutsche Telekom and ESPN, among others.

In 2019, she and her brother Finneas, along with Kobalt Music Group, accepted the Grand Clio for Use of Music at the Clio Music Awards for their collaboration with Apple and TBWA\Media Arts Lab on the 2018 holiday commercial "Share Your Gifts." Eilish and Finneas wrote and performed an original track for that spot.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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