Apple Turns Ariana Grande, Florida Georgia Line and Khalid Into Singing Memojis for the Grammys

Three :60s will air on the broadcast

Grammys watchers will probably remember Apple Music's advertising on last year's telecast, which featured "animojis"—emoji animals—singing two nominated songs: "Stir Fry" by rap trio Migos, and "Redbone" by Childish Gambino. 

This year, Apple is going one better. It's planning to air three 60-second spots on the Grammys, instead of just two. And instead of having stand-ins for the musical talent (last year, a dog sang "Stir Fry" and an alien sang "Redbone"), the new spots feature the talent themselves. Well, "memojis" that look like the talent. 

Check out the spots below. They feature the chart-topping "7 Rings" by Ariana Grande; the new song "Talk" by Khalid, which debuted Thursday; and the fan-favorite "Simple" by Florida Georgia Line.

Apple Music – Ariana Grande + Memoji
Apple Music – Florida Georgia Line + Memoji
Apple Music – Khalid + Memoji

In addition to the spots, Apple Music is putting up out-of-home ads around the Staples Center in Los Angeles featuring Grande, Kacey Musgraves, H.E.R. and other artists. 

Ironically, Grande won't be attending the Grammys and has had a bit of a scuffle with the Recording Academy in recent days, as you can see below.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards.