Harry Potter's Times Square Takeover Wins Grand Clio in Live Entertainment

AKA's massive stunt unfolded across 51 screens

Talk about magical media buy.

A spectacular Times Square stunt—utilizing a remarkable 51 billboards simultaneously, to announce the global expansion of the hit Broadway play Harry Potter and the Cursed Child—won the Grand Clio in Live Entertainment at the Clio Entertainment Awards on Tuesday night.

The agency AKA NYC worked with eight different media vendors to secure the 51 boards for the 60-minute immersive experience back in 2019. The event, hosted by Sarah Jessica Parker, utilized nearly 360 degrees of breathtaking visuals and sound that magically danced across the 51 separate screens.​

The agency also brought together over 50 top Wizarding World influencers and shot a new TV commercial live at the event, which premiered 24 hours later.

Turning Times Square Into a 360° Imax Theatre
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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