On Brand with ... Kimberly Paige, CMO of BET Networks

Her Black Lives Matter manifesto, planning Sunday's virtual BET Awards and more

As offices closed down during Covid-19, the business world experienced, paradoxically, a new kind of openness—as we've all found ourselves virtually inhabiting the living rooms and home offices of colleagues and clients, improvising solutions together to the unprecedented challenges of the time, with the typical formalities cast aside.

It's in this spirit of openness that we're pleased to launch our first Muse by Clio video interview series today, called On Brand.

Each week, Clio president Nicole Purcell and I will chat with top brand marketers—most of whom are still working from home—about the value and effectiveness of creativity, what they want from their agency and solution partners, how they're shepherding their brands through Covid and beyond, and much more.

We're thrilled to launch today with Kimberly Paige, who's been CMO of BET since October. In the video below, the former longtime Coke exec takes us through BET's remarkable plan for supporting Black Lives Matter (including her own powerful, poetic "Dear Black People" manifesto), how she's preparing for a virtual BET Awards this weekend, Tyler Perry's impact on the BET+ streaming service, and more.

New episodes of On Brand will roll out every Thursday at 4 p.m. EDT. If you're a brand marketer who'd like to be interviewed for the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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