2 Minutes With … Derrick Booker, SVP & Head of Thayers Natural Remedies at L'Oreal
Derrick Booker is currently senior vice president and head of Thayers Natural Remedies at L'Oreal.
He joined L'Oreal in 2017 from Pfizer Consumer Health where he held senior roles and worked on the company's Advil and Pediatric franchises. Prior to Pfizer, Derrick worked at P&G, where he guided both HCP and consumer brand marketing for Crest and Oral-B.
At L'Oreal, Derrick and his team spearheaded the brand's first direct-to-consumer ad campaign and built a multi-year, consumer-centric strategy focused on increasing household growth.
We spent two minutes with Derrick to learn more about his background, creative inspirations and some recent work he's admired.
Derrick, tell us...
Where you grew up, and where you live now.
I was born in Marion, Ohio. I live in New York City now.
How you first got interested in health.
I have always been fascinated by health, science and the human body in general.
One of your favorite projects you've ever worked on.
Launching of CeraVe's direct to consumer campaign in 2017. Such an amazing experience to take an amazing product and build a loved brand.
A recent project you're proud of.
Being an active board member for ReSurge International. ReSurge International trains, funds and scales reconstructive surgical teams in low-income countries to provide life-changing care to patients with the greatest need. It is a purpose and mission that aligns with my personal values.
One thing about how health is evolving that you're excited about.
The emerging research surrounding mental wellness and health.
Someone else's work in health, or beyond, that you admired lately.
I can't pick just one. I'm inspired by talent every day.
A book, movie, TV show, or podcast you recently found inspiring.
A visual artist or band/musician you admire.
Your favorite fictional character.
Someone worth following on social media.
Your main strength as a marketer/creative.
The use of data.
Your biggest weakness.
Remembering you are never alone—no matter what.
One thing that always makes you happy.
One thing that always makes you sad.
Anyone in pain for any reason.
Something people would find surprising about you.
Geology is my favorite hobby.
What you'd be doing if you weren't in health.
Trying to get into health.