PlayStation Aims for the Heart in This Surreal, Cinematic Spot

adam&eveDDB doesn't miss a beat

Does the mere thought of indulging in your favorite Sony Playstation games make your heart pound faster? 

If so, you might enjoy adam&eveDDB's surreal new spot for the PS4 console.

Directed in suspenseful, cinematic style by Iconoclast's Romain Gavras, the 90-second film drops today. A heavily armed tactical team creeps through an inky labyrinth; weird, ominous noises build as they advance. The sinister sounds swell, and troopers force open a mysterious door that leads to a huge room filled with cages containing...

Feel the Power of PlayStation

…human hearts! So many hearts! We see hundreds, perhaps thousands of the veined, leathery organs, their persistent percussion powered by—wait for it, one more beat—PlayStation consoles, what else?

Kudos for not tipping the big reveal prematurely with cliched thump! thump! sound effects. That's some memorable, unsettling stuff right there. Just in time for Valentine's Day!

"We hope to continue to surprise our fans through the stories told from the lens of the PlayStation brand," says Sony Interactive Entertainment vp of global marketing Mary Yee.

Closing with an invitation to "Feel the Power of Playstation," this latest film reverberates way more intensely than Sony's recent and raucous game-icons-invade-the-real-world gambit. It's more akin to the weirdness of "Baby," a creepy brand classic from 2006.

"The powerful connection to the best games in the world creates memorable moments that thrill, excite and awe the player," says Yee. "We wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years."

CREDITS

Sony Interactive Entertainment
PlayStation 4
"Heart"

Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: Heart
First Air Date: 12th February 

Sony Interactive Entertainment
Eric Lempel, Senior Vice President Global Marketing
Mary Yee, Vice President Global Marketing
Adam Grant, Director Global Marketing
Jayne Murphy, Senior Manager Global Brand Marketing
Dianne Segovia, Global Manager Brand and Platform Marketing

Creative agency: Adam&eveDDB
Chief Creative Officer: Richard Brim 
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creatives: Darren Beresford, Richard Gayton
Chief Production Officer: Anthony Falco
Agency producer: Michael MacMillan
Assistant producer: Charlotte Wickens
Planner: David Mortimer
CEO: Mat Goff
Managing Partner: Sarah Coleman
Account Director: Adam Patel
Account Manager: Casey Nguyen
Project Manager: Sam McGeorge
Digital Display Lead: Marceline Le Gaufey
Global Business Director: Sybille Chrissoveloni
Business Affairs: n/a
Designer/Typographer: King Henry 

Media agency: Mediacom

Production company: Iconoclast
Executive Producer: Anna Smith
Producer: Charlotte Woodhead
Director: Romain Gavras
D.O.P: Andre Chemetoff
UK Production Manager: Francesca Resteghini
Editing Company: Trim
Editor: Tom Lindsay

Post Production: The Mill
Post Producer: Clare Melia
VFX Supervisor: Dan Williams
3D Artist: Phil Maddock
Colourist: Damien Van Der Cruyssen

Audio Post Production: 750mph
Audio Post Production (Foley): Arrogant Music & Dreamsound 

Service Company: Shelter 
Executive Producer: Albert Zurashvili
Producer: Yulia Foster
Project Manager: Max Matveev 
Project Coordinator: Gena Shevchenko
1st AD: Grits

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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