Friday is Internet Day. To celebrate, Burger King is inviting the internet to design its own Whopper.
Since the stunt is essentially a crowdsourcing game, BK turned to the Twitch community in particular. On Friday, users who are logged into Twitch and who follow Burger King Chile and tune in to the BK channel will be able to upvote ingredients—Whopper meat, chicken patty, avocado, tomato, mayo, lettuce, onion, onion rings, pickles, bacon, cheese, ketchup, BBQ sauce—and make a Twitch Whopper.
Streamer @Dylantero, a top gaming figures in Chile, will lead the experiment as the top influencer, working with the Twitch team, BK and agency Wolf BCPP.
"We want everyone who uses Twitch to take their imagination to the max, no matter the outcome," says Soledad Fantuzzi, Burger King Chile's marketing manager. "Because even if 'Twitch Cooks a Whopper' turns out the weirdest result, we still want Chile to turn into the first country to bring a virtual burger to life thanks to the people on internet."
The adventure begins at 9 p.m. local time in Chile (which is the same as 9 p.m. ET in the U.S.).