It was another wild week in entertainment marketing! We explored the true philosophical nature of dogs. We learned there is life outside of the Westworld park. And we took a trip to the Manson Family farm. Just another week in Hollywood.
Here's a look back at some of the notable trailers and posters we saw this week.
Angel Has Fallen
Agency: Project X/AV
In the action packed trailer for Angel Has Fallen, the third installment of Lionsgate's Olympus Has Fallen series, Gerard Butler returns as secret service director Mark Banning. After an assassination attempt on the president (played by Morgan Freeman), the tables are turned when Banning is framed as the assailant. How will he save his name and the president? Find out Aug. 23.
Always Be My Maybe
In the trailer for this Netflix comedy, we meet a celebrity chef, played by Ali Wong, who is forced to return home to San Francisco. Upon her return, she is reunited with her first love. Will they once again find their way to the back seat of his Corolla, or will a torrid love affair with Keanu Reeves destroy the romance forever? Tune in May 31.
The Art of Racing in the Rain
• Twentieth Century Fox
The bestselling novel by Garth Stein is coming to life in this Twentieth Century Fox film adaptation. The trailer introduces us to Enzo, a philosophical Golden Retriever (voiced by Kevin Costner). Aside from his owner Denny Swift (Milo Ventimiglia), there's one thing Enzo loves more than anything—racing. Discover The Art of Racing in the Rain on Aug. 9.
Once Upon a Time in Hollywood
• Sony Pictures
Agency: Buddha Jones
Poster Agency: BLT Communications
Quentin Tarentino is back with his ninth film, and this time he's written a love letter to Hollywood. In the new trailer, we get a clearer picture of the plotline. It's Hollywood in 1969, the end of cinema's golden era. Fading star Rick Dalton (Leonardo DiCaprio) and his stunt double Cliff Booth (Brad Pitt) are trying to make it big. The fairy tale turns dark when Rick discovers his new neighbor Sharon Tate (Margot Robbie), and soon the Manson Family follows. One thing's for sure—it's gonna be wild. It's Tarantino. Also, check out the posters for Rick Dalton's spaghetti westerns. Kudos to you, Sony. I'm loving this campaign. July 26 can't come soon enough.
As if HBO weren't already winning the internet last weekend with the Game of Thrones series finale, they decided to drop the teaser for Season 3 of Westworld. The teaser, brilliantly told from the perspective of a new character played by Aaron Paul, gives a glimpse of life outside the park and raises lots of questions. Guess what, folks? We have to wait until 2020 for answers. Until then … enjoy the tease.
Tales of the City
Agency: Mark Woollen & Associates
We saw the teaser ,and now the trailer is here for this Netflix limited series. The trailer for the series, inspired by the books of Armistead Maupin, takes a look at how one place can inspire generations. Starring Laura Linney, Ellen Page and Olympia Dukakis. You can go home again June 7.
Years & Years
This epic HBO saga, which was created by the BBC, examines life over the course of 15 years through the eyes of an ordinary family. The trailer explores how societal changes, trends and government decisions impact the future. Sounds like an attempt a wake-up call. Art imitates life June 24.
• Focus Features
Poster Agency: BOND
It's all happening! The king and queen are coming for a visit to Downton Abbey, and we're all invited to attend the grand affair. In the trailer for the full-length sequel to the acclaimed TV show, we're reunited with our favorite characters, costumes, drama and the abbey itself. Save the date: Sept. 20.
Toy Story 4
Agency: Workshop Creative
Woody, Buzz and the gang are back with a new mission and a new generation to entertain in the fourth installment of the Disney/Pixar franchise. In the final trailer for Toy Story 4, we gear up for a family road trip that becomes quite the misadventure when a new toy named Forky goes missing. Luckily, our favorite sheriff is on the case. The toys are back in town June 21.