Now that we've gotten past the sugary sweet Christmas fare and veered into less wholesome territory (thanks, Anomaly), it's time to check out the new holiday video from Sour Patch Kids.
This time last year, the Kids were decapitating gingerbread men (and turning the heads into ornaments, which was supposed to be sweet, but if you think about it, was kind of Game of Thrones like) in a 15-second spot. Now, they're significantly upping the ante—both in time and destruction.
The five colorful sour-then-sweet buddies star in a new spot from Barton F. Graf that shows them destroying a gingerbread house. And they take their time to do it right. The spot is 25 minutes long and was made in partnership season with Amazon Prime Video, where it is now airing.
Here is the trailer for "Wreck the Hall," showing some of the highlights from the longer video in just 90 seconds:
The 25-minute video was shot all in one take, with real mini-excavators and a gingerbread house made by food stylist Marisol Morely. The Sour Patch Kids make appearances here and there—added by animation company My Active Driveway.
The idea is to play the video instead of the traditional Yule log. There's certainly more to look at, and kids in particular will probably enjoy the wanton destruction. (For a more grownup Yule experience, Nick Offerman's Lagavulin video is still onlune, too.)
Here's the full "Wreck the Halls" video, if you have a free half hour right now:
Gingerbread Yule Log Creative Credits
Associate Director, North America Candy: Wesley Saraceni
Senior Associate Brand Manager, North American Candy: Jenny Burke
Client: Mondelez, Sour Patch Kids
Agency: Barton F. Graf
Chief Creative Officer: Gerry Graf
Chief Executive Officer: Caroline Winterton
Chief Operating Officer: Sara Kastner
Executive Creative Director: Jeff Benjamin
Creative Director: Mark Bielik
Creative Director: Ross Fletcher
Creative Director: Joey Ianno
Creative Director: Chris Stephens
Senior Copywriter: Chris Sheldon
Senior Art Director: Van Gould
Art Director: Zoe Kessler
Copywriter: Molly Wilkof
Strategy Director: Helene Dick
Account Director: Mike Andreozzi
Account Supervisor: Julia Davis
Designer: Elena Woznick
Head of Integrated Production: David Cardinali
Senior Producer: Anna Wright-Hands
Producer: Theresa Reyes
BTS Production/Stills Photographer: Saul Metnick
Head of Business Affairs: Jennifer Pannent