It's been a BIG week in entertainment marketing. Maverick returned and brought his bomber jacket with him. We got the first glimpse of the digitally altered Cats, and it has everyone talking. Pennywise scared the hell out of us, while J. Lo took up pole dancing.
If you haven't already, it's time to catch up—because this week, entertainment marketing won pop culture and may have broken Twitter. Here's a look at some of the notable trailers and posters released this week.
Top Gun: Maverick
Paramount Pictures
Agency: AV Squad
Poster Agency: Concept Arts
Fans lost their minds when Paramount dropped the trailer for Top Gun: Maverick at Comic-Con. Even Kenny Loggins is trending! It's all back—from the Ray-Ban Aviators to the classic score, and of course, Tom Cruise himself. I don't think I've been this excited since the last volleyball match! Also, the key art is on-point and brings back all the feels. Have your breath taken away all over again in 2020.
The King's Man
20th Century Fox & Disney Studios
Agency: MOCEAN
Check out the visuals and gorgeous cinematography in the new teaser for The King's Man. The sound design and score are pretty epic as well. Discover the roots of the famed Kingsman in this prequel coming to theaters Feb. 14, 2020.
Angel of Mine
Lionsgate
Agency: Giaronomo
Brace yourself for this thriller from Lionsgate. When a demented woman who lost a daughter becomes obsessed with another family's child, things turn tense quickly. Angel of Mine hits theaters Aug. 30.
The Kitchen
Warner Bros.
Agency: Open Road Entertainment
The final trailer for The Kitchen is here, and bravo on the score for this trailer. From the opening acoustic strums to the unleashing of "The Chain" itself, this is a stylistic and integral weave of music that brilliantly sets the tone of the film. The Kitchen opens Aug. 9.
A Black Lady Sketch Show
HBO
Agency: Trailer Park
A Black Lady Sketch Show is coming to HBO, and it looks like a hell of a good time. Fresh skits and lots of familiar faces including Angela Bassett, Issa Rae and Robin Thede. The trailer alone will have you rolling. Get your laugh on Aug. 2.
The Black String
Lionsgate
Agency: Clever Caboose & The Picture Production Company
Woo-wee, this is a new take on STDs. Check out the creepy trailer for The Black String. After a man shares a night with a mysterious woman, his entire existence becomes infected with illness and madness. I appreciate the voiceover—it sets the right tone for classic horror. No pun intended. Available on demand Sept. 24.
Dublin Murders
Starz
Agency: Mark Woollen & Associates
Dublin Murders, which is based on the Dublin Murder Squad series of books by Tana French, unravels the mystery of a potential serial killer. The music box score in the trailer will give you shivers. The mystery begins this fall.
The Red Sea Diving Resort
Netflix
Agency: JAX
Inspired by a true story, The Red Sea Diving Resort tells the story of a refugee rescue mission led by a group of international agents and brave Ethiopians. The trailer gives a thrilling taste of the heroic efforts. Experience the bravery July 31.
Hustlers
STX Entertainment
Agency: AV Squad
The trailer for Hustlers has arrived, and these are some badass strippers. Things get real when the women start hustling their Wall Street clients. Crimes are committed, but respect is given. Led by an all-star cast including Jennifer Lopez, Constance Wu and Cardi B. Prepare to be hustled this September.
Playing with Fire
Paramount Pictures
Agency: AV Squad
In the trailer for Playing with Fire, a new comedy from Paramount and Nickelodeon Films, John Cena plays an elite special-forces firefighter tasked with caring for three adolescents. Between Cena and co-star Keegan-Michael Key, you'll be laughing. And laughter is good for the soul, so get a dose this November.
Good Boys
Universal Pictures
Agency: Workshop Creative
There's a new red band trailer for Good Boys, and it's just as epic as the last one. What I love most about this one is the special-shoot opening with the cast and executive producer Seth Rogen. I'm curious if we'll continue seeing more special-shoot footage with trailers. It sparked my engagement. Bravo for upping the ante. Good Boys comes to theatres Aug. 16.
IT Chapter Two
Warner Bros.
Agency: Buddha Jones
Poster Agency: Concept Arts
The final trailer for IT Chapter Two is here, and it's just as creepy as the first one. What to expect from the trailer—more story, more Pennywise, more red balloons, and ultimately more scares. Also, check out the newest key art, which projects fear through open space. We get the eerie point—IT's going to be terrifying. Get your float on Sept. 6
Ad Astra
20th Century Fox
Agency: Wild Card
20th Century Fox released a new trailer for Ad Astra, and things are taking an emotional turn. You've got my attention. This trailer takes a more personal approach to the story, examining the father-son relationship. The violin score is a lovely complement to the emotional balance of the piece. Mission launches Sept. 20.
Cats
Universal Pictures
Agency: Inside Job
As if this week needed any more glamour, enter Cats. Broadway is coming to the big screen in this beloved Andrew Lloyd Weber classic. The trailer captures the magical feel of the story. And the song—Jennifer Hudson, sing it, girl! "A New Day." Love or hate the digitally altered Cats, it had everyone talking—and ultimately that's the goal of marketing. Cats comes to the big screen this Christmas.
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