Posters of the Month: When the Typography Itself Is the Star

Three brilliant examples of words as the hero

I'd like to start this series with a shout-out to typography and words starring on a poster. I present to you three examples from December and January, and yes, one of them is from BLT.

This time of year is a little tricky for selecting, as it's not the prime time for releasing posters. We are sort of in that post-holiday window.

These three posters share the use of words as the hero design element.

Everything Everywhere All at Once

Agency: AV Squad

Everything Everywhere All at Once grabbed my attention because I am a sucker for googly eyes. Yes, I've been known to sticker googly eyes around the office in random places.

But to use them as the negative space around the letters of the words is brilliance. Upon seeing the Instagram post, I immediately sought out the trailer and was delighted to see that googly eyes are prominent in the film as well.

The film looks wonderfully chaotic and displays a joy of art and filmmaking. I can't wait to see it. This poster does an amazing thing, basically with circles ... illustrating a concept, a title, acting as the copy line, highlighting the studio, creating interest in an unexpected fresh way, and doing this all with words.

There is also did a wonderful animated version.

The Bob's Burgers Movie

Agency: BLT

This is a case where the ad copy is the main event and is funnier than the image.

The copy promises a good time in a New England accent. I cannot read the copy without giggling. The poster works as an invitation to spend time with familiar characters starring in their big-screen debut.

This poster is also using typography in a fun way to convey the kind of film it is. The playful tracking and leading allow glimpses into the making of a burger, with the word "patty" firmly aligning on the patty. Deeeeeelightful. This design is clever and more sophisticated than it appears at first look.

America Latina

Designer: Federico Mauro

I'm including this here because the type design integrates the key art's concept.

I appreciate the type going upstairs while the figure is walking downstairs, which creates a dynamic tension in the design.

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