Posters of the Month: Alim Smith's Afro-Surrealist Take on Atlanta
No doubt, The Batman has dominated the landscape these past few weeks. However, here are some other clever and inspiring posters from the past month.
Atlanta
Agency: Eclipse
Illustrator: Alim Smith
When a show ages, ideas and imagination tend to become less inspiring. I admit that I haven't watched this series, but seeing this artwork makes me want to tune into Season 3 of Atlanta on March 24. I would love to read FX's creative brief and applaud them for using Afro surrealist Alim Smith to promote what I can only imagine will be a surreal show. Having recently been a Clios judge and discussing over and over: "Is it new? Is it unique? It is cool—but is it Clio worthy?" Yes, yes and yes!
Super Pumped: The Battle for Uber
Agency: Rhubarb
The white space and bright yellow are eye-catching, and at first glance, the modern color palette is ironically very optimistic. And like a sudden car crash, it hits you—they just got fucked! So simple, and yet so very clever.
The Outfit
Agency: AV Print
One poster nicely divides and displays nine characters in a clever way, but with a tone that feels Guy Ritchie crime drama (I'm in!). This cast poster will likely do more to draw an audience, but the the teaser poster ode to a Saul Bass murder mystery is definitely eye-catching.
Bestseller
Agency: Rhubarb
Love the simple elegance of this poster and its campaign. Just when you thought the title said it all, the moody chiaroscuro character, plus the bestselling book pages, promise a thriller that's much more than it seems.
