mOcean's Michael McIntyre on Cutting Trailers for Indies Versus Blockbusters

Plus, the biggest challenge facing film marketers today

Los Angeles creative agency mOcean excels at all range of movie marketing, from blockbuster films to smaller, more artful efforts. A glance at its 24 finalists on this year's Clio Entertainment shortlist shows the diversity of its efforts, from Deadpool 2 to Luca Guadagnino's Suspiria. 

mOcean president Michael McIntyre sat down with Muse at Clio Entertainment judging to talk about, among other things, marketing indies versus blockbusters—and whether it's easier to cut a trailer from a good movie. 

He also touches on the biggest challenge facing film and TV marketers today. Check out our conversation below. 

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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