This week entertainment marketing delivered an array of goodies. We got a taste of a potential Oscar contender, as well as a reimagining of a classic French tale and a famous Roman battle. We also got our share of mystical teens—from monster hunters to a teenage coven.
Next, we got a sneak peek at the newest season of Black-ish, which is ready to take on all the chaos of 2020. Speaking of, there's a new docuseries about "America's City," Chicago and the eruptive violence that has recently taken place. And to overcome all the disorder, A World of Calm, the new meditative series, delivered exactly what the world needs most: a hefty dose of zen.
To close the week, we went behind the scenes with a fashion icon, Jenna Lyons, or should I say two fashion icons? Really, only Borat could rock a facemask on his crotch and make it work. That's right, he's back, and he's ready to take on Yankeeland politics and the coronavirus.
Lots of excitement ahead this week. Here are some of the latest trailers and posters.
Minari
A24
Trailer Agency: Mark Woollen & Associates
Poster Agency: P+A
Minari is a film about a Korean family that risks everything by moving to an Arkansas farm, searching for the American dream. The trailer tugs at your emotions as it sympathizes with the family's struggles in this new world. The music sets the emotional tone, making every second of the piece feel poetic. The poster design captures the essence of the story through photography and mise en scène. See Minari on Jan. 26.
A Babysitter's Guide to Monster Hunting
Netflix
Trailer Agency: JAX
After her charge with special powers is kidnapped, a babysitter is recruited into a secret society of monster-hunting teens. The exciting trailer unfolds the story and then transitions into a fantastical wonderland using quick cuts mixed flawlessly with an upbeat tune. Discover A Babysitter's Guide to Monster Hunting on Oct. 15.
Lupin
Netflix
Trailer Agency: Trailer Park Group
Based on a classic French story about gentleman thief Arsène Lupin, the new series is a contemporary reimagining of this master of disguise. The teaser uses unique storytelling tactics to convey the theme by opening with a storyteller who transitions in appearance. Then the excitement begins when viewers enter the story with him. Between the creative editing and the bold graphics, this marketing is stylized to make every second memorable. Lupin starts in January.
A World of Calm
HBO Max
Trailer Agency: Ultrabland
Poster Agency: N/A
A World of Calm is the next level of branded entertainment. HBO Max partnered with the creators of the Calm app to create a series that inspires relaxation through meditative music, narrative stories and stunning visuals. The trailer is a taste of what's to come, and it quickly transports you into a state of zen. The poster design uses a calming color scheme and an image of crashing waves to convey the series purpose. A World of Calm is coming soon to HBO Max.
Barbarians
Netflix
Trailer Agency: MOCEAN
Poster Agency: N/A
Barbarians follows the Teutoburg Forest's famous battle, where Germanic tribes allied together, attempting to halt the Roman Empire. The teaser builds the intensity through its use of music and sound design, the epic visuals, and the copywriting. The poster design centers around the battle sword and uses tree bark as the background, offering context to this legendary battle. See Barbarians on Oct. 23.
City So Real
National Geographic
Trailer Agency: Mob Scene
Chicago is "America's City," and this new five-part docuseries explores the trials and tribulations during its historic 2019 mayoral race and the riots during the summer of 2020. The trailer is intense and powerful, but what adds to the edginess is the vibrant music that begins even before the action, jolting you into the profound nature of this story. City So Real premieres Oct. 29.
Black-ish
ABC
Trailer Agency: Open Road
Black-ish is back, and it's ready to take on 2020 headlines. From the coronavirus, essential workers and Juneteenth, the series is prepared to tell it like it is. The trailer will keep you laughing and remind viewers how this longstanding series has remained ahead of its time. Black-ish returns Oct. 21.
Stylish with Jenna Lyons
HBO Max
Trailer Agency: GrandSon
Jenna Lyons, the former president of J. Crew, is starting her own business, and she's on the hunt for her newest creative associates. In her new series, she'll work alongside her longtime collaborators to find the freshest visions in fashion. Fitting for the material, the trailer is stylish in its approach with everything from the editing to the music and chic title treatment. Stylish with Jenna Lyons premieres Nov. 26.
The Craft: Legacy
Sony Pictures Entertainment
Trailer Agency: AV Squad
Poster Agency: LA
The witching season is upon us, and there's a new coven in town. The Craft: Legacy introduces the next generation of teenage witches as they use their magic to overcome high school dramas. The trailer builds the story and then delves into the intensity of black magic. The most spellbinding part is the musical choice, a breathy and melancholy cover of "Girls Just Wanna Have Fun." The bewitching poster design unveils the sisterhood, and the tagline promises the enchantment ahead. The Craft returns Oct. 28.
Borat Subsequent Moviefilm
Amazon Prime Video
Trailer Agency: N/A
Poster Agency: Concept Arts
Borat is back, and his return couldn't be more timely. The trailer for Borat Subsequent Moviefilm is just as outrageous as you would expect, and then some. His outrageous antics keep you laughing, as do the title cards and graphics. The poster design is just as unruly, and the tagline couldn't be more fitting for 2020. Borat arrives in Yankeeland on Oct. 23.
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