Matthew McConaughey Goes Pantless to Intro Pantalones Tequila

Matthew and Camila McConaughey, pantless, riding motorcycles across the desert to introduce a spirits brand they co-founded. There's something you don't see every day.

Check out the couple's quasi-naked journey, with pixelation hiding the McCnaughty bits in a :30 backing Pantalones Organic Tequila:

Ouch! They're gonna be chafed. Maybe a few Pantalones shots will deaden the pain.

"The world doesn't need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we've made with our pants on," the McConaugheys say in press materials.

There's really not much to the ad, but of course it's getting loads of coverage and boosting buzz. Score another win for Ryan Reynolds' Maximum Effort, which developed the spot with director Fernando Guisa.